Directors have found that to reach new seniors, they’ll need new marketing techniques, ones incorporating social media and the Internet.
Inside their senior centers, they are taking pains to stay fresh and appealing, setting up cafés and computer classrooms.
"We expect that they (baby boomers) want much more high-tech resources than we currently offer," said Karen Alves, director of the Franklin Senior Center.
Outside, they’re offering trips beyond doctor’s visits, to cultural or educational hot spots.
Read more: A senior dilemma - Franklin, MA - Wicked Local Franklin http://www.metrowestdailynews.com/features/x1631898497/A-senior-dilemma#ixzz2GXVbupmG
Information about the Franklin Senior Center can be found here
You can find their current Newsletter here