Monday, December 16, 2013

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Companies using Facebook pages have found it increasingly difficult to reach their audience through unpaid, organic promotion. Even those with thousands of fans see only a tiny fraction of their posts actually being viewed in newsfeeds. Many have suspected for some time that Facebook is pushing businesses to use Sponsored Posts, just to get them seen by people who already Like the brand. 
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.
Franklin Matters
You can read the full story here

Facebook treats the Franklin Matters page as a 'business' and I can't blame them, they are attempting to creating a business that makes money from advertising. I don't spend on advertising as this is purely a volunteer operation and my charity dollars are better served going elsewhere. 

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