Since the ALS Association began tracking the campaign's progress on July 29, it has raised more than $53.3 million from 1.1 million new donors in what is one of the most viral philanthropic social media campaigns in history.
Thousands of people, including celebrities like Taylor Swift and Oprah Winfrey, have posted videos of themselves getting buckets of ice water dumped over their heads and challenging others to do the same — or donate money to The ALS Association, which raises money for Lou Gehrig's disease research and assistance.
The ice bucket challenge has shown it's OK to be silly for a good cause, says Brian Mittendorf, a professor at the Ohio State University Fisher College of Business, who teaches courses in nonprofit finance.
"Normally the model is to find people who are passionate about a cause and then ask for donations or to educate people and then seek out donations. (The ice bucket challenge is) something that's fun that people can do ... people are taking part in it and then taking the info and donating."Continue reading the article here (subscription maybe required)
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| Franklin Chargers ice bucket challenge |
The Franklin Chargers posted their response to the ice bucket challenge. You can view this either clicking on the photo or following this link: https://www.facebook.com/photo.php?v=10204728574879328
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