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Franklin, MA

A warm welcome for the Franklin Town News!

The arrival this week of the new Franklin Town News is a good development for Franklin. You should already be aware that while at one time many years ago Franklin did have its own newspaper (The Sentinel), we get coverage by the Milford Daily News and the occasionally from the Boston Globe West edition.

The current reporter for the Milford Daily News, Brian Benson, I think is doing very well. He is covering a lot of Franklin and covering it well. He is also publishing information in advance of a meeting which prior reporters had not done.

Franklin also is covered by the Wicked Local or Franklin Gazette. Covered is an appropriate term as this is the paper tossed in the driveway weekly. As I walk around town, I find a lot of them simply left there. The news contained inside is all re-purposed from what has been published in the Milford Daily News.

Hence, the need for Franklin MAtters. I publish here all the information from the town meetings (Town Council, School Committee, etc.) that I can participate in. This information is meant to be accurate and timely. You help me if you find I make a mistake so the accuracy is good. I provide links to documents and the documents themselves to make the information that may be on the Franklin website, easier to get at and use.

Now, the Franklin Town News comes along and will provide a new communication channel to the residents of Franklin. Supported by ad revenue and mailed directly to residents, this ensures a better chance of getting to everyone than the news or websites can do today. I welcome the Franklin Town News.

• Any Franklin business can benefit from advertising in this publication. The target market is what you are always looking for. If you are doing business in Franklin, the target market is provided for you.
• Any Franklin organization can benefit from publishing an information article. The monthly timing is the only hindrance but with proper planning, the mailing at the beginning of the month can announce your event during the coming month or set the stage for a future month. There is also a website where you can read the paper online, as well as a calendar which can be updated more frequently than monthly. As the awareness grows, these should be more useful in getting the word out.

Why?
An informed community will make good decisions on election day.


Note:
I have no formal business relationship with Franklin Town News. I have and anticipate continuing to submit an article or two for each issue on behalf of Franklin MAtters or the Franklin Food Pantry.

If your business or non-profit would like advice on how to leverage Franklin Town News (or other communication channels) to spread your information, please reach out and contact me. I am open to sharing what I know and have learned.  


Franklin, MA

Content, conversation, community, and conversion!

I have referenced the three C's (content, conversation and community) many times. Todd and Ted cover them in this interview and show how they lead into the fourth C - conversion. I think this presents a great opportunity for us here in Franklin. Only 25 minutes!

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Our Message to Skeptical CMOs: Fresh Ground #25

via The Fresh Ground Podcast by freshground on 11/17/10

Ed Gaskin interviewed Fresh Ground co-founder Todd Van Hoosear for his "Up Close with CMOs" segment on The Pulse Network. Todd gives an overview of how Fresh Ground helps with the Four Cs: Content, Community, Conversation and Conversion. Ed does a great job at playing the skeptical CMO, and what results is, I think, an interesting discussion on social media marketing. We hope you like it.

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Franklin, MA

Content within context

This is a relatively quiet week this week.

• Cultural Council meeting Monday at 7:00
• Historical Commission meets Tuesday at 6:30
• Recycling Committee meets Wednesday at 6:30
• Town Council meets Wednesday at 7:00
• Board of Assessors meets on Thursday at 9:00 AM
• Conservation Committee meets on Thursday at 7:15
• School Budget Subcommittee meets on Friday at 7:30 AM

Take a few minutes (16 actually) to watch David Bryne talk about music's evolution as influenced by the architecture of each time/culture.



With context so important for the content, how do we create the proper context for a civil and honest discussion?

More on context and content here
http://steves2cents.blogspot.com/2009/08/job-search-notes-feedback-letter.html

here:
http://steves2cents.blogspot.com/2005/09/blogversary-part-2.html

and here:
http://steves2cents.blogspot.com/2005/08/real-actors-real-sex-porn-or-art.html


Note: email subscribers will need to click through to Franklin Matters to view the video

Franklin, MA

Gov 2.0 Camp - great discussions started

Gov 2.0 Camp was held at the Sorenstein Center at Harvard on Saturday, March 6th. In an unconference format, it brought together a diverse group of folks all interested in improving government.

As part of the unconference, each attendee introduced themselves and provided three words. Someone was quick enough to capture all the three words and produced the following Wordle:



Note: if you click on the image, it will take you to the original and a larger version


My three words were: conversation, content, community.

More about the Gov 2.0 event can be found on the wiki page here
http://gov20ne.pbworks.com/