Stop & Shop A+ can help your Franklin school!

Registration has re-opened to set up your frequent buyer card with up to two schools. The A+ program from Stop & Shop will accumulate the points you spend during the school year and then write a check to the school at the end of the year.

You are going to go food shopping, might as well help the Franklin schools as you do so. The one time registration to set up your card and link it to a school is all that is required.

Franklin schools received more than $10,000 from this program in June from purchases during the last school year. This is easy money. Let's see if we can get more than that this time around!

How to set up your card

Go to Stop and Shop's web page to register your card. When you login to your account (if you don't already have one, you'll need to create one), you select your home town by state. This will return the listing of school in the area. Most are already registered for this program. A couple haven't completed the registration for this year. Talk the the principal to encourage them to do so!

Select your school. You can select two schools, one at a time.

 
In these screen shots, I have chosen Oak St and then Franklin High School.

The registration ends with a confirmation page.

As a results of Franklin's shopping last school year, the school received a total of more than $10,000.
http://www.franklinmatters.org/2012/07/franklin-schools-gain-10000-dollars.html

EdTech Networks Presentation (Audio)

EdTech Networks presented to the Franklin School Committee on 12/11/07. This captures their presentation and resulting discussion with the Committee.

Time: 1 hour, 8 minutes, 19 seconds



MP3 File

EdTech Networks Presentation

EdTech Networks presented to the School Committee during the meeting on 12/11/07. The audio of their presentation can be found here.


-----------------------------
My notes taken during their presentation and discussion with the School Committee:

EdTech Networks presentation

Based in Wakefield, MA
Builds website platforms for school systems
No out of pocket costs
Unique fundraising platform (new money for schools)

Advanced web technology

Good examples of the proposal in action:

Medford - http://www.medford.k12.ma.us/home.aspx?categoryID=3
Smithfield, RI - http://www.smithfield-ps.org/home.aspx?categoryID=3
E Greenwich, RI - http://egsd.net/home.aspx?categoryID=3
Georgetown - http://ps.gt.ma.ednets.us/home.aspx?categoryID=3

Other school districts mentioned:

Hudson (not an EdNet site)
Marlboro (not an EdNet site)
North Reading (web site not responding)

Large pipeline in progress 30-50, about 2/month coming on line

Participating merchants, recruit local businesses
Rebate recovery
Member marketing
Franklin brings – members YOU!

Key piece of the partnership is working with Franklin, parents, PTO school boosters, etc.
Marlboro school students developed a marketing plan

Two ways to generate rebates
1 – Online mall, school website (no need to register)
2 – Shop in store at local participating merchants (register your credit, debit, loyalty cards)

National, regional, online and local
Online mall has 500 national merchants
Expedia trip at $5000 would generate 2% back to the schools

Collect only card and date for tracking purposes, does not collect any other data, can not initiate a transaction
PCI compliant, high security standards
Encrypted data, data segregation
No plan text files of any files kept, all encrypted
No information is provided to any party, period

Content management system
Control users via permission
Easy to use, no HTML coding needed

Portal, single database, cut/paste from any MS program
Instantaneous updates
Publish to multiple pages simultaneously
Archival system
Navigation design
24/7 hosted, technical support provided
Training, by group
Faster communication, lower cost

Not limited to Franklin residents, can designate a beneficiary school district

Municipal requirements
1 – Separate account
2 – Education foundation

Combo websites and email
Targeted registration campaigns, some dollar reward for each registration via incentives
Can track district, schools, via promotion codes

Shrink wrap a school bus, with logo, and participating merchants

“Better schools through smarter shopping”

Split rebates, 2/3… up to website subscription fee, after that, 100%...
Advertising split 50/50

Could do picture profile online, do PTO profile online
Capacity for electronic payments for school fees, lunches, etc.

Demo of Marlboro, East Greenwich sites
Headshot for teachers capable, CV capable

.net platform, more current

After the sale what’s the spam effect? Self directed by customer, check off, to opt out
Use of captcha to access directory online

Three components of revenue
1 – rebate 80/20 merchant split
2 – split revenue from promotions 50/50
3 - website subscription fee paid from subscribers as noted in split above

Future items:
Electronic yearbooks
Social networking amongst teachers that could be monetized

100 million Americans in K-12 world, no one marketing to this group today

Don’t have a gas vendor today
Grocery highest priority
Then casual dining, faster growing segment of personal expenditures
Then Office/school supplies
Then Apparel

Co-branded debit and co-branded credit being explored

My questions (to be asked)
What percent of Franklin population has and uses a system?
What are traffic counts for existing school pages?