Sports – & Tech – & Us
by Pete Fasciano, Executive Director 03/29/2026
Mass communication became a reality with the rise of radio after The Great War. Since then, sports coverage and technology have enjoyed a long, mutually beneficial relationship. Radio brought us the crack of the bat, the roar of the crowd, and the booth announcer’s excitement. After WW 2 we embraced TV. We could hear and see the action unfolding – live – as it happened.
Note: A baseball game was first ‘televised’ as early as 1926 by Hollis Baird via an experimental, 32 line TV system– from Fenway Park. The fact that you couldn’t see the ball at that low image resolution? Hey, he tried.
The de facto formation of a sports & media complex brought more energy and money to major leagues and major networks. The tech march continued with color TV in the late fifties, and eventually HDTV in 1997. (Now you could see the hockey puck.)
Along the way instant replays became common, and these days, even mission critical in validating the play action. From the batter’s box to the 1st down line, inches matter. Now computer graphics underscore details of the play action. During half-time NFL coaches use video to analyze the opposing team’s play and make adjustments.
Today, the only significant regular programming that remains truly live is sports. Almost everything else is recorded in advance. We at Franklin.TV know the power of sports at the local level. School sports is becoming part of the sports & media complex with licensing deals between schools, regional, state and national distributors – and as local community TV studios, we are slowly being forced off the field. First, for the big season playoff games – and eventually, the day may arrive where we can no longer carry school sports.
Where money is involved, what we’ve offered for years – for free – for everyone – may be constrained to those who can afford to subscribe to streaming services. Our own sports streams remain free – for now. Viewers who drop cable and ‘cut the cord’ can see our games, but we see no revenue as our annual budget continues to erode. Should we charge for streaming sports?
And – as always –
Thank you for watching.Thanks for listening to wfpr●fm,and staying informed at Franklin●news.
Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online http://franklin.tv/programguide.pdf