You’re browsing your social media feed when an ad grabs your attention mid-swipe: that designer bag you’ve been dreaming of is 50% off for a limited time only!
You’re dying to get your hands on one, so you don’t think twice about clicking on the ad. Why would you? The ad is right there in your feed and it looks real, so you trust that it’s legit. But it might not be.
That’s because social media platforms don’t always thoroughly vet the ads you see or the advertisers behind them.