"... at the end of the day, everything we design and produce in the economy or buy as consumers is done so for function. We want something, therefore we buy it. So breaking things back down and delivering smartly, elegantly, sophisticated solutions that take into consideration the entire system and the entire life of the thing, everything, all the way back to the extraction through to the end of life, we can start to actually find really innovative solutions."
Find a comfy spot, have your morning or favorite beverage at hand and watch this 18 minute video. It is time to "rethink environmental folklore"
For more about Leyla and the design work she does, visit her page on the TED site here
http://www.ted.com/speakers/leyla_acaroglu.html
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