No Richard
Countless people have asked if my last name was 'Richard'. Variations: 'Who's Richard?' 'Where's Richard?' and 'Is your husband Richard?' Ladies and gentlemen, there is no Richard. We named the store for Ben Franklin's Poor Richard's Almanack, then doubled down on the clever with 'Pour' instead of 'Poor'.
Why would we do this? Because the town of Franklin, originally planned as Exeter, is named in honor of Benjamin Franklin, the great statesman/scientist/publisher/inventor/entrepreneur. Franklin famously contributed 116 books from his personal collection to the Franklin Library. He declined to donate the requested funds for a bell tower, but the townspeople-either content with the books, impressed with the old statesman's career, or both-settled on 'Franklin' instead.
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