| Have you ever wondered what goes into the design of labels? The answer is quite a lot! The label is not only designed to be clean and easy to recognize but also to convey important information to you, the consumer. The most important aspect of any label is recognizable branding, and the "W" of the logo is no exception. The "W" is my middle initial. But what's underneath the logo, and why is the format so structured? Well, there are three essential pieces of information that differentiate the different chocolate bar offerings. Firstly, the country and farm where the cacao is grown is defined on the first line. This information is important because it tells you where the chocolate's origin is, and this is something of great significance to you as a consumer of fine chocolate. We believe that growers who have pride in their cacao trees and their beans are the kind of beans you want to taste. Beans from unknown origins are most likely less flavorful and less fairly grown (meaning growers receive about 1⁄5 of the pay of the better beans and likely are using child labor). With better beans come better, more unique, and complex flavors. The second line on our label tries to guide you on what to expect in terms of the flavor notes within the chocolate. With only two ingredients, cocoa nibs and unrefined sugar, the flavors come directly from the cacao nibs, which are roughly half cocoa butter and half cocoa solids (the brown part, the flavor-rich part). Tastes can vary widely between individuals, so we are always interested in what you taste in the chocolate to ensure that the stated flavor notes are hitting a true consensus of what you are tasting. Lastly, the % chocolate is stated on the front of the label. Since there are only two ingredients, the % chocolate is the difference between the whole bar and the amount of sugar. This means that the two ingredients always sum to 100%, and therefore 70% is 30% sugar, and 85% is 15% sugar. The structure of the label is meant to be methodical and orderly, as expected from a person with a chemistry background. The label design was provided by my son-in-law, who has an obvious talent in the area. You can see more of his influence in the website layout and design. If you are curious about the graphic design elements of the website or if you are interested in supporting the agrobiodiversity of the cacao tree, please click on the link below to visit the Wright Old School Chocolate website. Thank you for your continued support, and it is my hope you enjoy Wright Old School Chocolate as much as I enjoy making it and seeing your smiles as you enjoy it! Best regards, | 
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