Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Sunday, May 11, 2025
Friday, February 7, 2025
New Town logo (not replacing the seal)
via AJ Ribecci, the designer of the new Town of Franklin logo. (And no, it does not replace the town seal with Ben)
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| New Town logo (not replacing the seal) |
"After months of work, I’m thrilled to share the refreshed visual identity for the Town of Franklin.
Inspired by the heritage brands of both New England and the Low Country, our goal was to create a design that honors the town’s 200-year history while looking ahead to the next 200.
Bridging tradition and progress, the new identity is responsive, adaptable, and extendable across the Town’s 30 departments.
This was a true labor of love, and I couldn’t be happier with the result. Excited to see it come to life throughout Franklin!"
Shared from -> https://www.instagram.com/p/DFqKiSsO2wv/
For those with Instagram accounts, be sure to click through to view the videos
Tuesday, December 24, 2024
Town Council votes to keep Ben & the Town seal AND add a logo to branding efforts (audio)
FM #1346 This is the Franklin Matters radio show, number 1346 in the series.
This session shares the Logo and Branding segment of the Franklin (MA) Town Council Meeting of Wednesday, Dec 18, 2024. 8 of the 9 members participated in Council Chambers, 1 absent (Jones). Special vote to appoint Frongillo as temporary clerk for the meeting to be authorized to sign the documents (approved 8-0-1).
An overflow audience filled the Chambers to start and then filtered away as their recognition section was completed.
Quick recap:
The Town seal with the image of Benjamin Franklin remains (cleaned up for digital use) AND the logo is added to help with branding the Town of Franklin as “The First of Many”.
Logo & branding presentation -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/uploads/8c._tc_memo_for_branding_project.pdf
The series of presentations as the work to incorporate the community feedback and develop the logo and branding continued -> https://www.franklinma.gov/economic-development-subcommittee/webforms/edc-branding-presentations
Town Seal and Logo Presentation - Amy Frigulietti, Deputy Town Administrator
after some contentious discussion, the vote to approve the logo passes 6-2-1 (1 absent)
Let’s listen to the meeting recording which runs about 45 minutes. Audio link ->
https://franklin-ma-matters.captivate.fm/episode/fm-1346-town-council-mtg-logo-branding-segment-12-18-24/--------------
Franklin TV video of the meeting available for replay -> https://www.youtube.com/live/5h-UYum-TtQ?&t=132
The agenda doc -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/tc_agenda_-_dec_18_2024.pdf
My set of notes collected in one PDF -> https://drive.google.com/file/d/1yn6Ems4Gc0TfI9L-9vE_Ll40oVGHPfFU/view?usp=drive_link
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We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial.
This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.
How can you help?
If you can use the information that you find here, please tell your friends and neighbors
If you don't like something here, please let me know
And if you have interest in reporting on meetings or events, please reach. We’ll share and show you what and how we do what we do
Through this feedback loop we can continue to make improvements. I thank you for listening.
For additional information, please visit Franklinmatters.org/ or www.franklin.news
If you have questions or comments you can reach me directly at shersteve @ gmail dot com
The music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana" c. Michael Clark & Tintype Tunes, 2008 and used with their permission.
I hope you enjoy!
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You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"
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| Town Council votes to keep Ben & the Town seal AND add a logo to branding efforts (audio) |
Saturday, November 23, 2024
Economic Development Subcmte views branding refinements and makes recommendation to Council (audio)
FM #1320 = This is the Franklin Matters radio show, number 1320 in the series.
This session of the radio show shares the audio recording of the Economic Development Subcommittee (EDC) held on Wednesday, November 20, 2024 in the Council Chambers.
All 4 members participated in Council Chambers (Chandler, Frongillo, Hamblen, Sheridan).
Quick recap:
The subcommittee reviewed the tweaks to the work in progress for the new branding logo, seal, etc. Designer, Franklin resident AJ Ribecci walked through the modifications based upon prior feedback
Ultimately the vote to recommend to the Council was for Option B on the logo and C2 for the seal refinements
Motion to adjourn, passes 4-0
The recording of the meeting runs about 48 minutes. Audio link -> https://franklin-ma-matters.captivate.fm/episode/fm-1320-franklin-ma-economic-development-subcmte-mtg-11-20-24/
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Franklin TV video link -> https://www.youtube.com/watch?v=dHJT5eyhqDQ
Agenda doc -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/_2024-11-20_edc_agenda_.pdf
My notes in one PDF -> https://drive.google.com/file/d/11Uma_Vq7HfLajj8VyCSc4VoWSq7kuWDE/view?usp=drive_link
Photos of the slides captured in one album -> https://photos.app.goo.gl/DnqaiuRjR7d4CjFY8
Additional info on the branding process can be found -> https://www.franklinma.gov/economic-development-subcommittee/webforms/edc-branding-presentations
--------------
We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial.
This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.
How can you help?
If you can use the information that you find here, please tell your friends and neighbors
If you don't like something here, please let me know
And if you have interest in reporting on meetings or events, please reach. We’ll share and show you what and how we do what we do
Through this feedback loop we can continue to make improvements. I thank you for listening.
For additional information, please visit Franklinmatters.org/ or www.franklin.news/
If you have questions or comments you can reach me directly at shersteve @ gmail dot com
The music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana" c. Michael Clark & Tintype Tunes, 2008 and used with their permission.
I hope you enjoy!
------------------
You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"
Option B (center items)
C2 (bottom right corner)
Tuesday, November 19, 2024
Franklin, MA: Economic Development Subcommittee - agenda for Nov 20 meeting
Economic Development Subcommittee
Agenda & Meeting Packet
November 20, 2024 - 5:45 PM
Meeting will be held at the Municipal Building
Council Chambers, 2nd Floor
355 East Central Street
Agenda:
1. Marketing and Branding Project
a. Presentation of Final Design Revisions - AJ Rebecchib. Decision and Vote
2. Adjourn
Agenda doc contains remote participation info -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/_2024-11-20_edc_agenda_.pdf
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| Franklin, MA: Economic Development Subcommittee - agenda for Nov 20 meeting |
Thursday, September 19, 2024
Watch "Economic Development 9-18-24" on YouTube
The Economic Development Subcommittee met as scheduled on Wednesday, Sep 18, 2024. Chair Melanie Hamblen opens the meeting, members Chandler, Sheridan, & Frongillo also were present.
Agenda:
1. Marketing and Branding Project
a. A.J. Rebecchi - Scope, Strategy & Goals
2. Adjourn
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| Watch "Economic Development 9-18-24" on YouTube |
Sunday, September 15, 2024
Economic Development Subcommittee gets into the Marketing and Branding Project - Sep 18 at 5:45 PM
Economic Development Subcommittee
Agenda & Meeting Packet
September 18, 2024 - 5:45 PM
Meeting will be held at the Municipal Building
Council Chambers, 2nd Floor
355 East Central Street
Agenda:
1. Marketing and Branding Project
a. A.J. Rebecchi - Scope, Strategy & Goals
2. Adjourn
Agenda doc contains remote participation info -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/_2024-09-18_edc_agenda_.pdf
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| Marketing and Branding efforts to simplify the multitude of Franklin logos |
Monday, September 9, 2024
Economic Development Subcmte gets update on branding project, Franklin consultant selected (audio)
FM #1273 = This is the Franklin Matters radio show, number 1273 in the series.
This session of the radio show shares the audio recording of the Economic Development Subcommittee (EDC) held on Wednesday, September 4, 2024 in the Council Chambers.
All four members of the subcommittee were present in Chambers (Hamblen, Chandler, Sheridan & Frongillo).
Deputy Administrator Amy Frigulietti provided an overview of the consultant selection process which was put out to bids, the bids reviewed, consultants interviewed, and then Franklin resident A.J. Rebecchi was announced as selected.
The branding survey responses and other materials collected in this effort will be shared with AJ as work on the branding continues.
The town seal will remain for official documents. The branding effort will better position Franklin departmental information with a consistent look & feel, better enable sharing of info via the social channels, and be utilized gradually in the planned wayfinding signs, vehicles markings, etc.
The recording of the meeting runs about 20 minutes. Audio link ->
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Agenda doc ->
https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/edc_agenda_-_sept_4_2024.pdf
The 5 vendor submissions can be found in the agenda doc. The winning selection (AJ's) is here -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/uploads/aj_rebecchi_branding_proposal_1.pdf
Franklin TV video link -> https://www.youtube.com/watch?v=sONSboI1JCM
--------------
We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial.
This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.
How can you help?
If you can use the information that you find here, please tell your friends and neighbors
If you don't like something here, please let me know
Through this feedback loop we can continue to make improvements. I thank you for listening.
For additional information, please visit Franklinmatters.org/ or www.franklin.news/
If you have questions or comments you can reach me directly at shersteve @ gmail dot com
The music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana" c. Michael Clark & Tintype Tunes, 2008 and used with their permission.
I hope you enjoy!
------------------
You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"
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| Marketing and Branding efforts |
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