New Town logo (not replacing the seal)

via AJ Ribecci, the designer of the new Town of Franklin logo. (And no, it does not replace the town seal with Ben)

New Town logo (not replacing the seal)

"After months of work, I’m thrilled to share the refreshed visual identity for the Town of Franklin. 

Inspired by the heritage brands of both New England and the Low Country, our goal was to create a design that honors the town’s 200-year history while looking ahead to the next 200. 

Bridging tradition and progress, the new identity is responsive, adaptable, and extendable across the Town’s 30 departments. 

This was a true labor of love, and I couldn’t be happier with the result. Excited to see it come to life throughout Franklin!"

Shared from -> https://www.instagram.com/p/DFqKiSsO2wv/

For those with Instagram accounts, be sure to click through to view the videos

Town Council votes to keep Ben & the Town seal AND add a logo to branding efforts (audio)

FM #1346  This is the Franklin Matters radio show, number 1346 in the series. 

This session shares the Logo and Branding segment of the Franklin (MA) Town Council Meeting of Wednesday, Dec 18, 2024.  8 of the 9 members participated in Council Chambers, 1 absent (Jones). Special vote to appoint Frongillo as temporary clerk for the meeting to be authorized to sign the documents (approved 8-0-1). 

An overflow audience filled the Chambers to start and then filtered away as their recognition section was completed.

Quick recap:

The Town seal with the image of Benjamin Franklin remains (cleaned up for digital use) AND the logo is added to help with branding the Town of Franklin as “The First of Many”.

Logo & branding presentation ->  https://www.franklinma.gov/sites/g/files/vyhlif10036/f/uploads/8c._tc_memo_for_branding_project.pdf 

The series of presentations as the work to incorporate the community feedback and develop the logo and branding continued -> https://www.franklinma.gov/economic-development-subcommittee/webforms/edc-branding-presentations 

Town Seal and Logo Presentation - Amy Frigulietti, Deputy Town Administrator

after some contentious discussion, the vote to approve the logo passes 6-2-1 (1 absent)

Let’s listen to the meeting recording which runs about 45 minutes.  Audio link -> 

https://franklin-ma-matters.captivate.fm/episode/fm-1346-town-council-mtg-logo-branding-segment-12-18-24/

--------------

Franklin TV video of the meeting available for replay ->   https://www.youtube.com/live/5h-UYum-TtQ?&t=132 

The agenda doc ->   https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/tc_agenda_-_dec_18_2024.pdf 

My set of notes collected in one PDF -> https://drive.google.com/file/d/1yn6Ems4Gc0TfI9L-9vE_Ll40oVGHPfFU/view?usp=drive_link 

-------------

We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. 

This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.

How can you help?

• If you can use the information that you find here, please tell your friends and neighbors

• If you don't like something here, please let me know

• And if you have interest in reporting on meetings or events, please reach. We’ll share and show you what and how we do what we do

Through this feedback loop we can continue to make improvements. I thank you for listening.

For additional information, please visit Franklinmatters.org/  or www.franklin.news 

If you have questions or comments you can reach me directly at shersteve @ gmail dot com

The music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana"  c. Michael Clark & Tintype Tunes, 2008 and used with their permission.

I hope you enjoy!

------------------

You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"

 

Town Council votes to keep Ben & the Town seal AND add a logo to branding efforts (audio)

Economic Development Subcmte views branding refinements and makes recommendation to Council (audio)

FM #1320 = This is the Franklin Matters radio show, number 1320 in the series. 

This session of the radio show shares the audio recording of the Economic Development Subcommittee (EDC) held on Wednesday, November 20, 2024 in the Council Chambers. 

All 4 members participated in Council Chambers (Chandler, Frongillo, Hamblen, Sheridan).

Quick recap:

• The subcommittee reviewed the tweaks to the work in progress for the new branding logo, seal, etc. Designer, Franklin resident AJ Ribecci walked through the modifications based upon prior feedback 

• Ultimately the vote to recommend to the Council was for Option B on the logo and C2 for the seal refinements

Motion to adjourn, passes 4-0

The recording of the meeting runs about 48 minutes.    Audio link -> https://franklin-ma-matters.captivate.fm/episode/fm-1320-franklin-ma-economic-development-subcmte-mtg-11-20-24/

--------------

Franklin TV video link -> https://www.youtube.com/watch?v=dHJT5eyhqDQ 

Agenda doc  -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/_2024-11-20_edc_agenda_.pdf 

My notes in one PDF -> https://drive.google.com/file/d/11Uma_Vq7HfLajj8VyCSc4VoWSq7kuWDE/view?usp=drive_link 

Photos of the slides captured in one album -> https://photos.app.goo.gl/DnqaiuRjR7d4CjFY8   

Additional info on the branding process can be found ->    https://www.franklinma.gov/economic-development-subcommittee/webforms/edc-branding-presentations 

--------------

We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial.  

This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.

How can you help?

• If you can use the information that you find here, please tell your friends and neighbors

• If you don't like something here, please let me know 

• And if you have interest in reporting on meetings or events, please reach. We’ll share and show you what and how we do what we do

Through this feedback loop we can continue to make improvements. I thank you for listening.

For additional information, please visit Franklinmatters.org/ or www.franklin.news/

If you have questions or comments you can reach me directly at shersteve @ gmail dot com

The music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana"  c. Michael Clark & Tintype Tunes, 2008 and used with their permission.

I hope you enjoy!

------------------

You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"

Option B (center items)

C2 (bottom right corner)

Franklin, MA: Economic Development Subcommittee - agenda for Nov 20 meeting

Economic Development Subcommittee

Agenda & Meeting Packet

November 20, 2024 - 5:45 PM

Meeting will be held at the Municipal Building

Council Chambers, 2nd Floor

355 East Central Street

Agenda:

1. Marketing and Branding Project

a. Presentation of Final Design Revisions - AJ Rebecchi

b. Decision and Vote

2. Adjourn

Agenda doc contains remote participation info ->   https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/_2024-11-20_edc_agenda_.pdf

Franklin, MA: Economic Development Subcommittee - agenda for Nov 20 meeting

Watch "Economic Development 9-18-24" on YouTube

The Economic Development Subcommittee met as scheduled on Wednesday, Sep 18, 2024. Chair Melanie Hamblen opens the meeting, members Chandler, Sheridan, & Frongillo also were present.

Agenda:

1. Marketing and Branding Project

a. A.J. Rebecchi - Scope, Strategy & Goals

https://www.franklinma.gov/sites/g/files/vyhlif10036/f/uploads/aj_rebecchi_branding_proposal_1.pdf

2. Adjourn

Franklin TV video for replay -> https://www.youtube.com/live/sOakYT3cGuI

Watch "Economic Development 9-18-24" on YouTube

Economic Development Subcommittee gets into the Marketing and Branding Project - Sep 18 at 5:45 PM

Economic Development Subcommittee

Agenda & Meeting Packet

September 18, 2024 - 5:45 PM

Meeting will be held at the Municipal Building

Council Chambers, 2nd Floor

355 East Central Street

Agenda:

1. Marketing and Branding Project

a. A.J. Rebecchi - Scope, Strategy & Goals

https://www.franklinma.gov/sites/g/files/vyhlif10036/f/uploads/aj_rebecchi_branding_proposal_1.pdf

2. Adjourn

Agenda doc contains remote participation info ->   https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/_2024-09-18_edc_agenda_.pdf

Marketing and Branding efforts to simplify the multitude of Franklin logos

Economic Development Subcmte gets update on branding project, Franklin consultant selected (audio)

FM #1273 = This is the Franklin Matters radio show, number 1273 in the series. 

This session of the radio show shares the audio recording of the Economic Development Subcommittee (EDC) held on Wednesday, September 4, 2024 in the Council Chambers. 

All four members of the subcommittee were present in Chambers (Hamblen, Chandler, Sheridan & Frongillo).

Deputy Administrator Amy Frigulietti provided an overview of the consultant selection process which was put out to bids, the bids reviewed, consultants interviewed, and then Franklin resident A.J. Rebecchi was announced as selected.

The branding survey responses and other materials collected in this effort will be shared with AJ as work on the branding continues. 

The town seal will remain for official documents. The branding effort will better position Franklin departmental information with a consistent look & feel, better enable sharing of info via the social channels, and be utilized gradually in the planned wayfinding signs, vehicles markings, etc.

The recording of the meeting runs about 20 minutes.   Audio link ->

https://franklin-ma-matters.captivate.fm/episode/fm-1273-franklin-ma-economic-dev-subcmte-mtg-09-04-24/

--------------

Agenda doc  -> 

https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/edc_agenda_-_sept_4_2024.pdf 

The 5 vendor submissions can be found in the agenda doc. The winning selection (AJ's) is here ->   https://www.franklinma.gov/sites/g/files/vyhlif10036/f/uploads/aj_rebecchi_branding_proposal_1.pdf 

Franklin TV video link ->  https://www.youtube.com/watch?v=sONSboI1JCM 

--------------

We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial.  

This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.

How can you help?

• If you can use the information that you find here, please tell your friends and neighbors

• If you don't like something here, please let me know

Through this feedback loop we can continue to make improvements. I thank you for listening.

For additional information, please visit Franklinmatters.org/ or www.franklin.news/

If you have questions or comments you can reach me directly at shersteve @ gmail dot com

The music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana"  c. Michael Clark & Tintype Tunes, 2008 and used with their permission.

I hope you enjoy!

------------------

You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"

Marketing and Branding efforts

Economic Development Subcmte gets update on branding project, Franklin consultant selected (video)

The Economic Development Subcmte met on Wednesday Sep 4, 2024 as scheduled. All four members participated, one (Frongillo) initial was remote and then joined in person).

Deputy Administrator Amy Frigulietti provided an overview of the consultant selection process which was put out to bids, the bids reviewed, consultants interviewed, and then Franklin resident A.J. Rebecchi was announced as selected.

The branding survey responses and other materials collected in this effort will be shared with AJ as work on the branding continues. 

The town seal will remain for official documents. The branding effort will better position Franklin departmental information with a consistent look & feel, better enable sharing of info via the social channels, and be utilized gradually in the planned wayfinding signs, vehicles markings, etc.

Agenda doc  -> 

https://www.franklinma.gov/sites/g/files/vyhlif10036/f/agendas/edc_agenda_-_sept_4_2024.pdf

The 5 vendor submissions can be found in the agenda doc. The winning selection (AJ's) is here ->   https://www.franklinma.gov/sites/g/files/vyhlif10036/f/uploads/aj_rebecchi_branding_proposal_1.pdf

Franklin TV video link ->  https://www.youtube.com/watch?v=sONSboI1JCM

My recap is based upon a late arrival to the meeting (Board of Health meeting ran later than normal), and a review of the video replay. I did not make a PDF of my Twitter notes as they were minimal given the shortness of this meeting (20 minutes) and nature of the information shared.

Marketing and Branding efforts

Reminder! - Town of Franklin Community Branding Survey - Have you completed this yet?

Hello Franklin! 

The Town is developing a new brand and logo to represent Franklin's unique strengths and assets as well as the community's vision for the future. 

Branding is more than just a logo - it touches every aspect of the Town's visual representation and seeks to illustrate how the Town depicts itself. Franklin's updated brand should reflect the community's identity and core values. We need your input to help create a stronger, viable and relatable image with a unified message. 

Have you completed this yet?

We received a grant from the Commonwealth of Massachusetts to make this project possible and welcome your feedback via the this community survey.

Please take a couple minutes to fill out the information below. We want to hear from you if you live here, work here, or visit us often! Your input will help us form the new Town of Franklin brand which will be used for marketing, placemaking, wayfinding, business recruitment, and more!

The results of this survey will only be used for Town of Franklin brand design purposes. Please answer the questions based on your personal experience as a resident of Franklin or your time visiting Franklin. Demographic information is collected as part of this survey to ensure a well-rounded community perspective. 

This survey should take 5 - 10 minutes to complete.

The deadline to complete this survey is August 30, 2024.

Take the survey here: https://forms.gle/qR1DUt3FEdnftiin7

Shared from ->  https://www.franklinma.gov/home/news/reminder-town-franklin-community-branding-survey

Please fill out the Town of Franklin Community Branding Survey

Hello Franklin! 

Branding Survey

The Town is developing a new brand and logo to represent Franklin's unique strengths and assets as well as the community's vision for the future. Branding is more than just a logo - it touches every aspect of the Town's visual representation and seeks to illustrate how the Town depicts itself. Franklin's updated brand should reflect the community's identity and core values. We need your input to help create a stronger, viable and relatable image with a unified message. 

We received a grant from the Commonwealth of Massachusetts to make this project possible and welcome your feedback via the this community survey. Please take a couple minutes to fill out the information below. We want to hear from you if you live here, work here, or visit us often! Your input will help us form the new Town of Franklin brand which will be used for marketing, placemaking, wayfinding, business recruitment, and more!

The results of this survey will only be used for Town of Franklin brand design purposes. Please answer the questions based on your personal experience as a resident of Franklin or your time visiting Franklin. Demographic information is collected as part of this survey to ensure a well-rounded community perspective. 

This survey should take 5 - 10 minutes to complete.

Take the survey here: https://forms.gle/qR1DUt3FEdnftiin7

Shared from -> https://www.franklinma.gov/home/news/town-franklin-community-branding-survey