Friday, January 21, 2011

"help people who don't have the time, money, or opportunity to eat better"

Corby Kummer writes in The Atlantic: 
Before getting into the particulars of today's announcement, it's worth noting two things. First, no one at the White House can be unaware of ongoing controversy over Walmart's labor practices. And the very public support for Walmart will not mean that the White House nutrition team, led by Sam Kass, will stop the work it is already deep into with other corporations and food manufacturers, and with many federal and state agencies, to improve access to fresher food and opportunities to exercise. But Walmart has a power across the entire supply chain, from farm to transportation to store, that no other marketer or grocer has. If and when it can choose to be a force for good—and if that impulse is largely the result of market demand and market share it doesn't want competitors to claim—the First Lady's team (and anyone else who cares about the country's health) would be foolish not to try to guide the company in the directions it wants to see the whole food industry head.
What is the big news?
Walmart will be making changes to what food it sells. It will be moving to provide healthier choices.

What kind of changes?
Of the "key elements" Walmart announced, several are ones I reported on last March: shorten travel distances between farm and distribution centers, support smaller farmers than it had previously bought from, bring back staple crops to areas where they had vanished because of competition from California and Florida, and bring fresh food into "food deserts" both in cities and, importantly, rural areas without supermarkets.
Read the full article about Walmart's announcement here




Franklin, MA

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