Saturday, February 8, 2014

Appraisal Day - March 9

One of the busy days at the Franklin Historical Museum was the prior Appraisal Day. Lots of folks waited in line to have their antiques appraised. Some found big value, some found little value, all found many stories associated with the items.

Franklin Historical Museum, 80 West Central St, Franklin, MA
Franklin Historical Museum, 80 West Central St, Franklin, MA

You can find more about the Historical Museum on their webpage

and follow them on Facebook

FHS Basketball results vs. North Attleboro

From we get the Friday night results:
This was the type of game that would be expected from the top two teams in the division and with the division lead at stake. North Attleboro and Franklin went back and forth tossing haymakers, but in the end it was the Rocketeers that were able to toss the knockout blow. 
“This is our house and it’s our last home Hockomock league game for us seniors, so we just said that we’ve worked too hard not to come out and avenge ourselves,” said senior captain Ali McHugh about North’s attitude coming into the game. “We didn’t play well the first time, but we just wanted to come out and punch them in the mouth…metaphorically of course.” 
North got revenge for a loss in the Field House back in January by holding on for a 66-60 victory that puts the Rocketeers 1/2-game ahead of the Panthers in the race for the Hockomock League title. Senior guard Jill Costello and junior Danielle Perron each finished with 15 points and junior Melissa Beaupre had 14 for the Rocketeers.
Read the full article here

The FHS boys basketball team did better against North Attleboro
North Attleboro, 54 @ Franklin, 80 - Final - Marcus Giese led Franklin with 22 points and 16 rebounds, Chris Rodgers chipped in with 13 points and sophomore Tim Prunier added 11 points and four assists. North captain Jake Lang and freshman Tommy Reynolds led the Rocketeers with eight points each.

The full Friday night scoreboard of results across the Hockomock League can be found here

Regional Dispatch Center receives a Community Innovation Challenge (CIC) grant

Representatives Jeffrey Roy, Shawn Dooley, along with Senators Richard Ross and Karen Spilka today announced the Regional Dispatch Center for Franklin, Wrentham, Norfolk and Plainville is one of 37 projects slated to receive funding from the $4 million Community Innovation Challenge (CIC) grant program. The program incentivizes and supports regionalization and other cost saving initiatives that will change the way local governments do business to maintain service delivery and stretch every tax payer dollar as far as possible. 
The grant provides $20,000 to fund the 4-town GIS Mapping Project to assist with the Regional Dispatch Center established by the Legislature in July of last year. Known as of House No. 2189, the law allows Franklin, Wrentham, Norfolk and Plainville to construct, equip, operate and maintain a consolidated regional public safety communications and dispatch center. 
Left to right, Ross, Roy, McCarragher, Dooley
Left to right, Ross, Roy, McCarragher, Dooley
“The CIC Grant is essentially the foundation for the Regional Dispatch Center,” said Franklin Fire Chief Gary McCarraher, who was at the State House on Thursday to collect the grant. “It will create a model for better, faster response times, enhanced efficiency and it will allow towns to share resources across borders.” 
"This grant comes on the heels of the passage of the bill establishing a regional dispatch center in our communities, and will supply the necessary mapping technology to make it successful," said Representative Jeffrey Roy (D-Franklin). "Combining the dispatches for all of the towns will improve the response times, save taxpayer dollars, and make the citizens of the region safer. And this grant provides some of the state-of-the-art tools and latest technology that will enhance public safety." 
“I am pleased that Franklin’s innovative GIS mapping project is receiving this critical funding. The project is a terrific example of communities collaborating on creative, more efficient ways to provide local services and use information technology effectively,” said Senator Karen Spilka (D-Ashland). 
“I am so pleased to see the towns awarded this grant, which will be an important step towards developing the Regional Dispatch Center,” said Senator Richard Ross (R-Wrentham). “This innovative plan will go great lengths toward providing high quality and efficient emergency response in the communities.” 
“As a citizen, an on-call firefighter/EMT, and a State Representative of this community, I am extremely proud that we have been awarded the Community Innovation Challenge (CIC) Grant. This will help fund our Regional Public Safety Dispatch Center which will provide enhanced services to our towns, resulting in more rapid emergency response while providing the cost benefit of shared services,” said Representative Shawn Dooley (R-Norfolk)

Photo courtesy of Rep Jeff Roy

Friday, February 7, 2014

Upcoming Events in Franklin, MA Area: FRI 2/7/14 - THU 2/13/14

FRI 2/7   3:30pm-4:30pm   Silly Science and Mystical Math: Levers and Pulleys and Gears ... Oh My. Grades 1-4, Franklin Public Library. Registration required.
FRI 2/7   6:30pm-8:30pm   Art Night Uncorked. Franklin Art Center.
FRI 2/7   7pm-11pm   Comedy Night to benefit Franklin Fusion Softball. Elks Lodge, Franklin.
FRI 2/7   7pm   You're a Good Man, Charlie Brown - The Musical. Horace Mann Middle School Auditorium, Franklin.

SAT 2/8   10am-noon   Surviving the Challenge of Caregiving. Hampton Inn, Franklin.
SAT 2/8   2pm   You're a Good Man, Charlie Brown - The Musical. Horace Mann Middle School Auditorium, Franklin.
SAT 2/8   7pm   Joseph and the Amazing Technicolor Dreamcoat. New England Chapel, Franklin.

SUN 2/9   10am-2pm   Yard Sale/Raffle Fundraiser to benefit Munroe Family. VFW Post, Franklin.
SUN 2/9   11am-4pm   Destination Dog Open House. 7 Forge Parkway, Franklin.
SUN 2/9   1pm-4pm   Free Classes to Sample at the Hockomock YMCA branches.

MON 2/10   7pm   Planning Board Meeting, Franklin Municipal Building, Council Chambers.

TUE 2/11   11:30am-1pm   Discovery Luncheon: Emeritus Assisted Living. Hampton Inn, Franklin.

WED 2/12   6:30pm   Report Card Changes Info Session. Kennedy and Oak Street Schools. Oak Street Elementary School - Library. Franklin.
WED 2/12   7pm   Town Council Meeting, Franklin Municipal Building, Council Chambers.

For camps, activities and happenings for upcoming February vacation visit Franklin Living blog.

For more details on above events click HERE and select the event of interest.

*If you have any suggestions for the calendar, please email

"We make a life by what we give”

Did you know it that in leap years, February is the only month that ends on the same weekday it begins. You don’t need to worry about that this year as this is not a leap year. However, it does remain the shortest month of the year. So there is only so much time left to plan and execute for Valentine’s Day.

Yes, that day.

All hearts and flowers.

Maybe some bling.

Maybe a Franklin Pride bead?

Franklin Pride
Franklin Pride

Aside from wearing it proudly, the best part about the Franklin Pride bead is that each purchase contributes to the Franklin Food Pantry. You make someone happy with the Franklin Pride bead and you help a neighbor. That sounds like a win - win!

Franklin Pride
Franklin Pride with bracelet

This Valentine’s Day wouldn’t that be a nice touch to add to the gift?

Franklin Pride
Franklin Pride with necklace

The Franklin Pride bead can be purchased through this link. Franklin Pride can be purchased (as shown) with a choice of necklace, or bracelet, or the bead alone.

The Franklin Food Pantry is pleased to collaborate with Confidence Beads and Beads for a Cause to make the Franklin Pride Bead available to you. Confidence Beads operates the store, handles the transaction and delivery of the item(s) you order. They will periodically make the donation to the Food Pantry based upon your purchases.

“We make a living by what we get. We make a life by what we give.”
― Winston S. Churchill

This was also posted to the Franklin Food Pantry website

Democrats to elect delegates to state convention (2014)

Democrats in Franklin will be holding a caucus at the Franklin Public Library, in the Community Room on Saturday, March 1st at 10:00 am to elect fourteen (14) delegates and three (3) alternates to the 2014 Massachusetts Democratic Convention, where Democrats from across Massachusetts will vote to endorse candidates for statewide office. The convention will be held on Friday June 13 and Saturday, June 14, 2014
at the DCU Center in Worcester. Check-in for the caucus will begin at 9:30 am.

Candidates running for statewide office need 15% of the delegates elected at the caucuses to gain a place on the primary ballot. Attending the convention is a great way to network with Democrats and progressive organizations across the state.
Franklin Democrat Town Committee
Franklin Democrat Town Committee

"This is going to be an exciting year as we build on our recent successes and prepare for the elections in 2014," commented Massachusetts Democratic Party Chairman Senator Tom McGee. "Caucuses are the next step in growing our community organizing strategy for victory. People who were part of candidate campaigns in 2012 and 2013 have the opportunity to become part of their local Democratic Party organizations."

"We have a lot of great candidates running for statewide office," Senator McGee added. "Anyone who is interested in getting involved in a campaign for Governor, Lieutenant Governor or any other statewide office, can attend their local caucus and learn how to get involved.

The caucus is open to all registered Democrats in Franklin, and the Democratic Committee welcomes participants. Delegates will be divided equally between men and women, and all ballots will be written and secret. Youth, minorities, and people with disabilities who are not elected as delegates or alternates may apply to be "add-on" delegates. The Franklin Public Library building is handicapped accessible. Details on the rules can be found at

The Franklin Democratic Town Committee normally meets on the third Monday of the month at the Franklin High School, in the media center. For more information on the caucus or the committee please contact the committee Chair, Denise Schultz, at 508-612-5950 or or

For general information on the Convention or the Democratic Party please contact
617-939-0800 or

In the News: Democratic governor candidates, Franklin Ed Foundation, BAA virtual marathon

The five Democrats running for governor met on Wednesday to debate the state's troubled child welfare agency, a proposed $2.2 billion rail line and health care. 
Candidate Don Berwick has become more fully supportive of a single-payer, MassHealth-for-all health care system, while his rival for the office Joe Avellone has become vocal in opposing that tack. 
"The more I've looked at it the more I'm convinced it's the right way to go," Berwick told the News Service after a debate at the Boston Globe. At a forum in Jamaica Plain, Berwick said he would favor the universal health care model supported by some liberal activists if health care costs continue to grow.
See more at:

The Franklin Education Foundation has set a date for this year’s Trivia Bee. 
The foundation, which supports teachers at Franklin Public Schools with annual grants, will hold its popular fundraising event Wednesday, March 19, at 7 p.m. at the Horace Mann Middle School, 224 Oak St. 
Since 1997, the Bee has been the foundation’s largest fundraiser, helping it donate more than $300,000 to the schools.
See more at:

The Boston Athletic Association today announced the launch of a new mobile app that will allow a virtual community of runners to participate in this spring’s Boston Marathon. 
Available for Apple and Android devices, the application lets runners from all over the world pick a distance of their choosing and participate “in the athletic spirit of the event,” a press release from the association said.
See more at:

Thursday, February 6, 2014

If you subscribe to the Boston Globe, you can help

If you are a Boston Globe subscriber, please read on. If you are not, you can skip to the next article.

If you are a Boston Globe subscriber, you may have received this letter in the mail recently. If you did not send it to the circular file or recycle bin, you can act and help the Franklin Food Pantry.

The Globe is allowing subscribers like you and I to cast votes for non-profit organizations. Those non-profits with the most votes will benefit from the largest ad. The Franklin Food Pantry would like to take advantage of this 'free' ad in the Boston Globe.

The ad would help is tell the Franklin Food Pantry story to a larger audience.

This is where you can help.

Find the letter, fill out the card specifying the Franklin Food Pantry as the 501(c)(3), put it in the envelope provided by the Globe, and mail it.

The Franklin Food Pantry thanks you!

"It’s exciting to see the new science offerings"

Realtor Warren Reynolds has a nice write up on the science program at Franklin High School.
The opening of the new Franklin High School this fall will enable the Franklin Public School system to pursue the ambitious goal of offering its students the “premier high school science program in Massachusetts” according to Peter Light, Principal of the Franklin High School. Mr. Light recently alluded to this exciting prospect at an orientation held at the old high school for incoming 8th grade students and parents.
You can read the full article here

the new Franklin High School under construction in Jan 2014
the new Franklin High School under construction in Jan 2014

"Companies rely on LinkedIn"

The Milford Daily News has an article on LinkedIn.

It’s been over 10 years since LinkedIn, the “World’s Largest Professional Network” was introduced to the Internet, growing from 4,500 members in 2003 to a staggering 259 million in 2014. 
LinkedIn has connected countless professionals, from entrepreneurs and entry-level employees to corporate CEOs, in a number of different ways.

See more at:

You can find Renata Gilarova on LinkedIn

You can find Steve Sherlock on LinkedIn

You can follow the Franklin Food Pantry on LinkedIn

"It came on really fast"

Milford Daily News recaps the storm from the surrounding area DPW perspectives:
Franklin DPW Director Robert Cantoreggi said the circumstances of the storm were positive. 
"The timing was pretty good - most people knew about the storm, and a lot of people stayed off the roads," he said, adding that school cancellations helped the situation. 
Many directors said they were concerned about the salt supply for the storm, but they all said their stores were adequate. 
"We were running low earlier, but there was a lull and we were able to fill up our supplies," said Bellingham DPW Director Donald DiMartino. 
Cantoreggi said Franklin was set on salt supplies, but noted that the season has been hard on vendors.

Read the full article here:

early Weds morning in Franklin
early Weds morning in Franklin

Wednesday, February 5, 2014

Franklin Schools: School Status for Thursday - Feb 6, 2014


By now I hope you are all plowed/shoveled out. In anticipation of school opening tomorrow a few reminders. The temperature will drop this evening and much of the snow/sleet/slush will freeze. DPW will treat the parking lots and roads however,  surfaces will not be dry. Please take caution to reduce speeds and stay 100 feet behind all school buses (as per law). If you have young drivers in your home please caution them to reduce speed and not follow other cars too closely. 
DPW  has done an exceptional jobs clearing streets and parking lots.  Due to the volume and density of the snow,  please be advised  that  sidewalks will not be plowed by the opening of school.  As a result we will initiate emergency bussing for our students who are walkers. Buses will pick up  any student seen walking.  Parents of a walker may access our web site for the list of bus numbers and stops and you can access transportation without a bus pass. 
Finally, any  parent/guardian has concerns about getting child to school you may exercise your right to keep child home. Please contact the school and let them be aware so it is recorded as an excused absence.

Thank You and Stay Safe,
Maureen Sabolinski

from 'Nemo" in Feb 2012
from 'Nemo" in Feb 2012

This e-mail has been sent to you by FRANKLIN PUBLIC SCHOOL DISTRICT. To maximize their communication with you, you may be receiving this e-mail in addition to a phone call with the same message. If you wish to discontinue this service, please inform FRANKLIN PUBLIC SCHOOL DISTRICT either IN PERSON, by US MAIL, or by TELEPHONE at 508-613-1777.

Franklin Schools: Schools Closed, Wednesday, Feb 5


Good Morning, 
All schools will be closed on Wednesday, February 5 due to impending inclement weather. All evening activities are canceled. Office personnel will work from home. 
Stay safe, 

This e-mail has been sent to you by FRANKLIN PUBLIC SCHOOL DISTRICT. To maximize their communication with you, you may be receiving this e-mail in addition to a phone call with the same message. If you wish to discontinue this service, please inform FRANKLIN PUBLIC SCHOOL DISTRICT either IN PERSON, by US MAIL, or by TELEPHONE at 508-613-1777.

From Feb 2012, when 'Nemo' buried Franklin
From Feb 2012, when 'Nemo' buried Franklin

You are Invited to a Culinary Cabaret!


You are invited to a Culinary Cabaret! 

Learn! Taste! Celebrate! 

Meet the Chefs
Savor Gourmet Specialties
Enjoy Fine Wine & Craft Beer 

Your Culinary Adventure Awaits!
Meander Clarke's collection of designer kitchens as you indulge in masterful dishes created by this region's finest culinary talent.  The evening is infused with a great mix of entertainment, adding just the right zest to a
unique blend of delightful ingredients!

Culinary Cabaret is a feast for the senses, a foolproof recipe for a memorable night! 

Friday, March 7, 2014
7:00PM to 10:00PM

Clarke -- The Ultimate Kitchen Resource and Culinary Center
393 Fortune Boulevard, Milford, MA
Hosted by Franklin Performing Arts Company
Experience and savor the creativity and artistry of our acclaimed culinary and wine experts in a unique kitchen-theater setting. 
Tickets are going fast ~ order yours today!


Join us at the Clarke luxury showroom when the culinary and performing arts unite for an inspired evening of fabulous food,
 wine, craft beer and entertainment.


Your $75 per person ticket includes:

• dazzling live demonstrations by area chefs
• inventive gourmet cuisine
• distinctive wines & craft beer 
• mouthwatering desserts 
• entertainment provided by guest artists of the Franklin Performing Arts Company and the dynamic performers of Electric Youth. 


You may also purchase tickets by calling (508) 528-8668

or at FSPA 38 Main Street, Franklin, MA

Pictured above from Davio's Northern Italian Steakhouse, Foxborough, are Manager Francesca Little, Sous Chef Steve Lazdowski, Executive Chef Paul King and Assistant General Manager Kate Cunningham.

Braised short ribs, maple butternut puree and hazelnut praline served by Davio's at Culinary Cabaret!

Pictured above at Culinary Cabaret from 3 of Franklin are Executive Chef Chad Terry and General Manager Brian Ravella preparing a signature dish, Jambalaya (Rock shrimp, chicken, andouille sausage, tasso ham, spicy vegetables and dirty rice). 

Media Sponsors

High Voltage Corporate Sponsor

Thank you to our sponsors for taking a leading role in the success of Culinary Cabaret 2014!


There will be fantastic silent auction items available for bidding. Participate and go home with exciting culinary-inspired prizes.  


Sponsorship opportunities are available for Culinary Cabaret. To learn more, contact Laura Mandia

Our Event Partners 

Culinary Cabaret supports Electric Youth's 2014 European tour, a 4th of July concert for U.S troops at Aviano Air Force Base and EY's mission to give back through musical performance, education and ambassadorship. 

Franklin Performing Arts Company uses Vendini for ticketing, marketing, and box office management.

Franklin Performing Arts Company - PO Box 16, Franklin, MA, 02038, (508) 528-8668
Vendini, Inc. - 660 Market Street, San Francisco, CA, 94104, 1 (800) 901-7173

View as a web page.

Friends of Franklin Library: Agenda for February 5, 2014

FOFL Meeting Agenda for Wednesday February 5, 2014
Meeting time: 7PM
Meeting place: Franklin Library, Community Room

Welcome and introductions
Library Director’s report
Comments and updates from the Library Board of Directors
Acceptance of minutes from last (January 8) meeting
Treasurer’s report
Committee updates

  • Membership
  • Outreach – Facebook/Twitter
  • Downtown Partnership

Continuing items

  • Memorial Scholarship
  • Meetings with MBLC and MFOL representatives
  • FoFL Bulletin board content
  • Program suggestions
  • Passes requested by members

New Items

  • Passes requested by members
  • Other (open forum)

"not everyone praised the regulations"

Smoking will no longer be allowed at private membership clubs after April 1, when new Board of Health tobacco regulations go into effect. 
Despite opposition from the Franklin Rod & Gun Club, the board adopted the regulation on Tuesday as well as several more restricting the sale of tobacco products in town. 
Beginning April 1, stores, under the regulations, won’t be able to sell blunt wraps — flavored tobacco rolling papers — and four packs of cigars priced under $2.50, aimed at curbing the number of teenage smokers in town.
See more at:

Franklin, MA - Municipal Building
Franklin, MA - Municipal Building

The proposed (now approved) tobacco regulations can be found on the Franklin webpage here

Prior posts on the regulations as they were announced and discussed at the public meeting in January

Tuesday, February 4, 2014

Franklin Public Schools: "decision will be made in the morning"



We have had several in inquiries from students and parents as to the decision  to open school tomorrow. The impact of weather on this region is changing. At this time we are not in a position to have accurate information and much will depend on overnight temperatures and when the precipitation begins. The decision will be made in the morning after consultation with public safety officials.

Stay well,
Maureen Sabolinski

From 'Nemo' which buried Franklin in Feb 2013
From 'Nemo' which buried Franklin in Feb 2013

This e-mail has been sent to you by FRANKLIN PUBLIC SCHOOL DISTRICT. To maximize their communication with you, you may be receiving this e-mail in addition to a phone call with the same message. If you wish to discontinue this service, please inform FRANKLIN PUBLIC SCHOOL DISTRICT either IN PERSON, by US MAIL, or by TELEPHONE at 508-613-1777.

National Grid: Winter Storm Warning

To view this email as a web page, click here.
Winter storm warning

National Grid crews are prepared for a winter storm bearing down on the Northeast region tonight and Wednesday, with the most severe weather predicted to occur Wednesday morning. Forecasts are calling for high winds, heavy, wet snowfall and possible ice accumulations along the New England coast that could damage trees and result in power outages. Flooding along coastal areas is also a concern and can cause interruptions in natural gas service.

While we have additional crews and equipment resources to restore outages as swiftly as possible, we still advise customers to be prepared for service interruptions. It's a good idea to have a number of working flashlights, at least one battery-operated radio and an extra supply of batteries in your home. A radio is a good way to stay in touch, as National Grid provides news media with timely information regarding service restoration efforts.

If you experience a power outage, you can report it in the Outage Central section of our website or by calling 1-800-465-1212. For more information on how you can stay safe, please visit our Storm Safety and Hypothermia pages.

How you can stay informed before, during and after the storm

In addition to radio reports, National Grid has a number of ways for you to stay connected and informed about service issues and interruptions during storms. You can receive text message alerts and updates by texting the word STORM to NGRID (64743) or follow the storm on your mobile devices by downloading the National Grid mobile app from GooglePlay or iTunes stores. And we also provide storm and restoration updates through Facebook and Twitter.

Tips to weather the storm

  • National Grid customers who experience outages should call National Grid's outage line at 1-800-465-1212 immediately to expedite restoration.
  • People who depend on electric-powered life support equipment, such as a respirator, should let National Grid know. To register as a life support customer, call the company's Customer Service Center at 1-800-322-3223.
  • Never touch downed power lines, and always assume that any fallen lines are live electric wires. If you see one, report it immediately to National Grid or your local emergency response organization.
  • Power problems can sometimes interrupt public water supply systems or disable well pumps, so it's an especially good idea to keep a supply of bottled drinking water handy, as well as some canned food.
  • If you lose power, turn off any appliances that were on when the power went off, but leave one light on so you will know when power is restored.
  • If you use a generator to supply power during an outage, be sure to operate it outdoors. Before operating generators, disconnect from National Grid's system by shutting off the main breaker located in the electric service panel. Failure to do this could jeopardize the safety of line crews and the public.
  • NEVER burn wood or coal in an indoor area without proper venting. Portable gas and charcoal grills intended for outside use should never be used indoors, or even inside an open garage.
  • NEVER use your gas range to heat your apartment or house. Your range's oven and top burners are designed to cook your food, NOT to heat your home. Prolonged use can reduce oxygen levels in the home and contribute to unusually excessive levels of carbon monoxide.

National Grid
Here with you. Here for you.
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This email was sent by: National Grid
40 Sylvan Road
Waltham, MA, 02451, U.S.A.

No Finance Committee meeting Tuesday

The Franklin website still shows a Finance Committee meeting for Tuesday evening.  There are no agenda items and the meeting was canceled.

Franklin, MA: Five Year Fiscal Forecast - Draft

This was the draft copy sent to the Town Council on Jan 10, 2014. The 'final' copy is scheduled for discussion at the Town Council meeting on Wednesday evening.

For simplicity, this copy includes the text and not the tables of the forecast itself. The 'final' copy will be published in its entirety.

The full agenda for Wednesday's meeting can be found here

Franklin Municipal Building
Franklin Municipal Building

Creating A Video Is Easier Than You Think

Six One Seven Studios February Newsletter Is this email not displaying correctly?
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February 2014

• Creating A Video Is Easier Than You May Think
• Four Steps To Get You Thinking
• Did You Know?

Check out our new blog!

Click here!

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Many people shy away from video because of the perceived complexity to create them. Here are four steps to get you on your way to creating your own video campaign:

1. What do you want your video to accomplish?

The first thing you want to start to thinking about is what you want your video to be used for. Do you wanted more visitors to your website? Do you want people to come into your store? Or, do you want to teach people about your product? There are many reasons your business may need a video - you just have to find it! 

To help you answer the question above, write out a list of each feature of your product or service. Next to each feature, list the benefits they provide (and the benefits of those benefits). For example, a graphic designer offers high-quality design services. The resulting benefit is a professional company image. A professional image will attract more customers because they see the company as professional and trustworthy. So ultimately, the benefit of high-quality design is to gain more customers and make more money.

Once you have your benefits listed, make a list of people who have a need that your benefit fulfills. For example, a graphic designer could choose to target businesses interested in increasing their client base. While this is still too general, you now have a base to start from.

2. Who is your target audience?

Finding your target audience is one of the things you should really spend some time thinking about. Your audience is not everyone. You should narrowly define your audience and then speak directly to them. It helps to listen to your story with your audience's ears.  To do this, answer these simple questions: who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people who like them could also benefit from your product/service.

3. What do you want that audience to know, think and feel after they watch your video?

Next you will have to talk in a way your viewers can easily get or you're going to lose them. You speak differently when selling to an executive than to the average consumer. You need to appeal to the executive's bottom line and they typically need more detail to make a better buying decision. If you're a new company that nobody has ever heard of, you need them to know why they should use you (or your product) over the competition, rather than going into detail about what you're selling.  As a  general rule, write in a natural and conversational manner, and in a way that you want it to sound. In most cases, "so you're looking for a demo video…" sounds better and more intuitive than "so you are looking for a demo video…" the latter sounds too mechanical and isn't how people naturally speak. Think about your audience when you're writing. Target the right person and cater your video to them.

From the very beginning of the video you will want to show them relevance. If you tap into their emotions, they're much more likely to keep watching. If you're taking the emotional route, it could be funny, upsetting, uplifting, or quirkyWhatever emotion, it has to hit hard. When they are done watching your video they should want to know more.

4. What methods could you use to share your video?

And the final step once you have completed your video is to share your video. There are endless options to use a video after it is produced but the four most important ones are your website, Facebook, Blogs and YouTube. All of these things are useful tools to boost engagement and drive traffic.

Above is a video that used those four steps and was able to create a unique, clever and compelling video. As you watch the video see if you can see how these four steps were followed. After you watch the video you know exactly what they do. They send big files to anyone securely and easily using the web. They knew what the video would accomplish and tapped into the viewers' emotions.

The video speaks directly to the consumer and teaches them exactly what their product does in a clever way.

So can yours!

Since social media has changed marketing, videos have become an important part of any successful marketing campaign. Cross-promoting your videos with all the other content you have is a powerful way to strengthen the different signals you are sending to customers. There is also an important human connection factor that video allows you to tap into. People want to see, relate and ultimately buy from another person. Small businesses and sole proprietorships can leverage this in several ways and more effectively than large companies. Becoming the face of your brand and creating content with you in it can be a game changer!

If you are using a well planned video on your website, you'll be able to connect with your audience, 24 hours a day, 365 days a year almost as if you were there! Video marketing is the future of marketing online. From experts who are just starting out to veteran internet marketers who are launching their next and greatest product, using video can work for you to grow your business because video is the best way to captivate, engage and persuade customers, thus increasing lead conversions of casual browsers into paying customers.
Six One Seven Studios provides complete video, media and graphic services to help get your project from start to finish. Although, if you asked us what we really do, we help people tell their story. We help them tell it well. We help them tell it powerfully. We help them be noticed. We capture the highest quality images and concepts to make your story stand out. We ensure that every project captures and communicates the right message and gets the right results.

Copyright © 2014 Six One Seven Studios, All rights reserved.
You are receiving this email because you have contacted Six One Seven Studios in the past.

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430 Franklin Village Drive
Box 120
Franklin, MA 02038

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