Why?
Wouldn't you like to know what is being said or written about you? You can be a company, an organization, or an individual. It doesn't really matter. The need is there, the risk of non-awareness or non-response depends upon the nature of what is being said and what you do.
What do you mean?
According to a recent news article, some student let school officials know about a Facebook group that threatened a middle school assistant principal. The article goes on to say that some students maybe suspended for their actions creating the group.
How can I be aware?
The simple way to start is to set up a Google Alert. The alert can be set up for a specific term or combination of words. It will send an email to you each day with a summary of what it found the prior day.
Here is a screen shot of the alerts I use:
If you would like to know some additional ways to listen, let me know.
Resources:
The Milford Daily News article can be found here
Dr Scott McLeod has the Eight Stages of Listening here
Chris Brogan has Five Tools I use for listening
Beth Kanter has listening tools on her social media wiki here
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