Saturday, December 5, 2009

You need Social Media awareness

You need to be social media aware. With a little time to enable, it is free and easy to monitor.

Wouldn't you like to know what is being said or written about you? You can be a company, an organization, or an individual. It doesn't really matter. The need is there, the risk of non-awareness or non-response depends upon the nature of what is being said and what you do.

What do you mean?
According to a recent news article, some student let school officials know about a Facebook group that threatened a middle school assistant principal. The article goes on to say that some students maybe suspended for their actions creating the group.

How can I be aware?
The simple way to start is to set up a Google Alert. The alert can be set up for a specific term or combination of words. It will send an email to you each day with a summary of what it found the prior day.

Here is a screen shot of the alerts I use:

If you would like to know some additional ways to listen, let me know.

The Milford Daily News article can be found here

Dr Scott McLeod has the Eight Stages of Listening here

Chris Brogan has Five Tools I use for listening

Beth Kanter has listening tools on her social media wiki here

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