Monday, December 22, 2008

"There's really been a culture change"

Over the past decade, Revere has seen significant statistical drops in the percentage of middle school and high school students who use and abuse alcohol, coinciding with what local officials, parents, and students themselves say has been a shift in attitudes about drinking.

That's no accident. Since 1997, Massachusetts General Hospital and Partners HealthCare have spent $4.4 million to fund a program called Revere CARES, designed to reduce teen drinking and substance abuse in a community where adults themselves abused alcohol and drugs at considerably higher rates than the state as a whole.


The data show particular improvement among middle schoolers' behavior in the five years since Revere CARES launched a campaign called the "Power of Know," which included getting more than 1,000 parents of adolescents to sign cards pledging to talk with their children about alcohol, tobacco, and drugs, listen to their kids, and get to know their children's friends and their parents.

Bold for my emphasis

Read the full article in the Boston Globe here

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