Saturday, December 21, 2013

Six One Seven Studios: Use Facebook to Easily Grow Your Business

Six One Seven Studios December Newsletter Is this email not displaying correctly?
View it in your browser.
December 2013

• How To Use Facebook Advertisements
• Facebook Advertisement Best Practices

Check out our new website.

Click here!

Friend on Facebook Facebook
Follow on Twitter Twitter

Let's start with why you spend money on Facebook and how it can help you reach customers.

Facebook has more than 1 billion registered users and 618 million daily active users, with those totals continuing to grow. If you sponsor a page or posts and target your ads to a specific audience, you can actually:
  • Grow your Facebook audience.
  • Increase traffic.
  • Boost visibility in the market.
  • Generate leads.
Leveraging this capability by creating highly targeted campaigns will result in more successful ads. Think about who you are targeting and why. Who are the main users of your product / service?

Is a majority male, female or both?
Are your customers typically older or younger?
Where are most of your clients coming from?
Use Facebook Insights, Insights provide measurements on your Page's performance and are available after at least 30 people like your Page. Find anonymized demographic data about your audience, and see how people are discovering and responding to your posts. This will help you get an idea of the gender, age and location of individuals who like your page and use this data when creating your ads. Learn more how to access Insights click here.
The individuals who like your page indicate the type of people who would respond positively to your ads. Focus your ads around these statistics and choose options that make sense.
Customize Ads to Your Target Market
Once you've focused your target market, the next step is creating ads that cater to that particular group. If the majority of your client base is female, create ads that speak to women. If your brand relates to adventure and family fun, add a photo of a family and create an exciting statement with a call to action.
Create Ads That Stand Out
Since businesses are only allotted one thumbnail photo and a maximum of 135 characters, you've got to make it count. Use clear, up-close images to really make an impact. Avoid images that are ambiguous or zoomed out. People are more apt to click on ads that interest them and draw in their attention; vibrant and clear images are attention grabbers. It is also important to have interesting text along with your image to encourage a click. An enticing photo may cause individuals to look, but the text is what ultimately makes someone click.

Here is an example of an ad that stands out. American Express created an ad that said "Small business owner? Earn points faster for your business. Click here to learn more!" American Express ads are consistently great. The headline and the first line of body copy are questions. There is a "Click here" for the benefit call to action.

The later is clearly more catchy, invokes the readers' interest, and includes a call to action. Using text that makes an impact is very important to the success of your ad. Specials and discounts are also catchy and can be successful in advertisements.
Continuously Test Your Ads
Continue to test your ads to find out what works and what doesn't. It's beneficial to run several ads for a certain period of time and see how they perform. Switch up the pictures or text in ads that aren't performing well and look for any measurable improvements. Run the successful ads in a campaign, but remember, people are continuously changing their tastes and new trends surface, so it's important to always re-evaluate your target market and create ads accordingly.
Facebook is the most affordable way to reach a huge number of customers and make them aware of your company's product or service.

1. Strong Call To Action: Always include a clear, simple call to action in your Ad's copy like "Click now"

2. Offers & Discounts: Clearly highlight the benefits (features, discount, special promo) of your product

3. Fun Images: Use a catchy image relevant with the text. The image is the most important element of the Ad.

4. Get To The Point: Text in your ad needs to be right on target and straight to the point. If you want them to Like your page, simply ask. If you want to sell a point, get right to it.   
Six One Seven Studios provides complete video, media and graphic services to help get your project from start to finish. Although, if you asked us what we really do, we help people tell their story. We help them tell it well. We help them tell it powerfully. We help them be noticed. We capture the highest quality images and concepts to make your story stand out. We ensure that every project captures and communicates the right message and gets the right results.

Copyright © 2013 Six One Seven Studios, All rights reserved.
You are receiving this email because you have contacted Six One Seven Studios in the past.

Our mailing address is:
Six One Seven Studios
430 Franklin Village Drive
Box 120
Franklin, MA 02038

Add us to your address book
Email Marketing Powered by MailChimp

No comments:

Post a Comment