Wednesday, December 19, 2007

EdTech Networks Presentation

EdTech Networks presented to the School Committee during the meeting on 12/11/07. The audio of their presentation can be found here.

My notes taken during their presentation and discussion with the School Committee:

EdTech Networks

Based in Wakefield, MA
Builds website platforms for school systems
No out of pocket costs
Unique fundraising platform (new money for schools)

Advanced web technology

Good examples of the proposal in action:

Medford -
Smithfield, RI -
E Greenwich, RI -
Georgetown -

Other school districts mentioned:

Hudson (not an EdNet site)
Marlboro (not an EdNet site)
North Reading (web site not responding)

Large pipeline in progress 30-50, about 2/month coming on line

Participating merchants, recruit local businesses
Rebate recovery
Member marketing
Franklin brings – members YOU!

Key piece of the partnership is working with Franklin, parents, PTO school boosters, etc.
Marlboro school students developed a marketing plan

Two ways to generate rebates
1 – Online mall, school website (no need to register)
2 – Shop in store at local participating merchants (register your credit, debit, loyalty cards)

National, regional, online and local
Online mall has 500 national merchants
Expedia trip at $5000 would generate 2% back to the schools

Collect only card and date for tracking purposes, does not collect any other data, can not initiate a transaction
PCI compliant, high security standards
Encrypted data, data segregation
No plan text files of any files kept, all encrypted
No information is provided to any party, period

Content management system
Control users via permission
Easy to use, no HTML coding needed

Portal, single database, cut/paste from any MS program
Instantaneous updates
Publish to multiple pages simultaneously
Archival system
Navigation design
24/7 hosted, technical support provided
Training, by group
Faster communication, lower cost

Not limited to Franklin residents, can designate a beneficiary school district

Municipal requirements
1 – Separate account
2 – Education foundation

Combo websites and email
Targeted registration campaigns, some dollar reward for each registration via incentives
Can track district, schools, via promotion codes

Shrink wrap a school bus, with logo, and participating merchants

“Better schools through smarter shopping”

Split rebates, 2/3… up to website subscription fee, after that, 100%...
Advertising split 50/50

Could do picture profile online, do PTO profile online
Capacity for electronic payments for school fees, lunches, etc.

Demo of Marlboro, East Greenwich sites
Headshot for teachers capable, CV capable

.net platform, more current

After the sale what’s the spam effect? Self directed by customer, check off, to opt out
Use of captcha to access directory online

Three components of revenue
1 – rebate 80/20 merchant split
2 – split revenue from promotions 50/50
3 - website subscription fee paid from subscribers as noted in split above

Future items:
Electronic yearbooks
Social networking amongst teachers that could be monetized

100 million Americans in K-12 world, no one marketing to this group today

Don’t have a gas vendor today
Grocery highest priority
Then casual dining, faster growing segment of personal expenditures
Then Office/school supplies
Then Apparel

Co-branded debit and co-branded credit being explored

My questions (to be asked)
What percent of Franklin population has and uses a system?
What are traffic counts for existing school pages?

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