Friday, October 7, 2011

Amy Lockwood: Selling condoms in the Congo

Amy Lockwood in this TED Talk discusses selling condoms in the Congo. Yes, really.

Caution, this video is probably the riskiest shown here. Only four minutes long.



Why? What does this have to do with Franklin?
"And so the lesson is this: it doesn't really matter what you're selling; you just have to think about who is your customer, and what are the messages that are going to get them to change their behavior."

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