Seeing they face the same struggles, a growing group of small business owners are sharing marketing efforts to help each other increase sales.
At least 20 businesses brainstormed ideas during the first meeting of a small business co-op Feb. 18 at the Cake Bar. Bakery owner Tracie Turinese, who has spearheaded the effort along with co-owner Angie McMillan, said small businesses in Franklin struggle to compete with larger chains in the area.
“We have to think of reasons to incentivize coming to our businesses over the chains,” Turinese said last week.
The Franklin Downtown Partnership, a consortium of businesses including the Cake Bar, has provided a way for its members to create buzz through popular seasonal events.Continue reading the article in the Milford Daily News here: http://www.milforddailynews.com/article/20150302/NEWS/150309674#sthash.eMMzsjsA.dpuf
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This is a recap of the meeting already posted here
For more about the Franklin Downtown Partnership visit their webpage here