"So we have the remembering self and the experiencing self, and they're really quite distinct"

"Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness."

https://www.ted.com/talks/daniel_kahneman_the_riddle_of_experience_vs_memory