Wednesday, February 16, 2022

Location, location, location: Even stores within a chain differ by location

“I could go into a supermarket, and I can tell everything about the people who live [in the area] based on what’s in their carts, based on what’s at eye level, what’s not at eye level,” said Phil Lempert, also known as the “Supermarket Guru.”

In retail, specific product placement — not just a store’s inventory — heavily influences a shopper’s experience. So shouldn’t responsible markets encourage shoppers to make better choices?

“There’s a lot of racism, to be honest, I think, behind these decisions, whether it’s unconscious or implicit,” said Andrea Richardson, a policy researcher focused on nutrition epidemiology at the Rand Corp. and professor at the Pardee Rand Graduate School. The presence of a supermarket in your neighborhood should signal that you aren’t living in a food desert, but, I wondered, if the supermarket isn’t guiding you toward more healthful food choices, you might as well be.
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An endcap display of marked-down items at the Stop & Shop on 460 Blue Hill Ave. in Dorchester shows discounts on cake frosting, two for $3, and cake mix, four for $5.CHASEEDAW GILES/KHN
An endcap display of marked-down items at the Stop & Shop on 460 Blue Hill Ave. in Dorchester shows discounts on cake frosting, two for $3, and cake mix, four for $5.CHASEEDAW GILES/KHN

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