In this episode, hosts Kim Simone and Mark Lenzi explore all things wine with you! Here are the topics they cover:
Engaging Millennials with Wine using YouTube Power & Restaurant Wine Pricing Updates
Tapping into the Millennial Market: The Power of YouTube
- Kim and Mark will discuss the growing influence of YouTube in attracting younger wine drinkers.
- They'll explore how educational and entertaining wine content can educate and engage millennials.
- Examples of successful Youtube channels and content creators in the wine world will be highlighted.
Restaurant Wine Price Update: Second Cheapest Bottle Myth and Glass Pour Pricing
- We will delve into the latest research on restaurant wine pricing.
- Why is the "second cheapest bottle" so much more now?
- They'll explore recent studies on restaurant wine markups and pricing strategies.
- Kim will discuss the economics of wine by the glass pricing.
- How much of a markup can you expect on a glass compared to the full bottle price?
Cheers
Kim and Mark
#WineYouTube #RestaurantWine #WinePricing #wine #thewonderfulworldofwine
Audio link -> Episode 267-YouTube To Attract Wine Drinkers, Restaurant Wine Price Updates by The Wonderful World of Wine (WWW)
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| The Wonderful World of Wine (WWW): Episode 267 - Engaging Millennials with Wine (audio) |
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