The Wonderful World of Wine (WWW): Episode 319 - Wine Digital Marketing With Molly Bossardt (audio)

Hosts Kim Simone and Mark Lenzi exploring all things wine with you!

Wine Digital Marketing With Molly Bossardt

In this episode of The Wonderful World of Wine (WWW), hosts Kim and Mark sit down with Molly Bossardt of Bread & Butter Digital Marketing to pull back the curtain on the complex and rapidly evolving world of wine marketing.

If you think digital marketing is just posting a photo of a bottle on Instagram, prepare to be amazed. Molly shares her extensive background in the industry and dives deep into the intricate components that drive successful digital strategies today.

In this episode, we discuss:

• The "Snob Problem": A breakdown of Molly’s viral article, “The Wine World Has A Snob Problem,” and why accessibility is the key to the industry’s future.
• Generational Shifts: How different age groups perceive wine and why a "one-size-fits-all" marketing approach is failing.
• The Power of the Story: Why the narrative behind the label is often more important than the technical specs of the liquid inside.
• Influencers vs. Marketing: The distinct roles of wine influencers and professional digital marketing, and how they can coexist.
• The Adaptation Challenge: Why wine will endure, but only if marketing tactics adapt to modern consumer behavior.
• Digital Tools & Trends: The current status of email marketing, the effectiveness of various social media platforms, and what many people—and AI—get wrong about wine communication.

From the technical nuances to the emotional heartbeat of brand storytelling, this conversation proves that there is a lot more to wine marketing than meets the eye.

Listen now to discover how the wine world is finally finding its digital voice.

Explore more from Molly: www.breadandbutterdigitalmarketing.com

Cheers

🍷🍷🍷

Kim and Mark

www.thewww.wine

https://on.soundcloud.com/w2lUoSMqNRMSGU5jQJ

https://www.thewww.wine/wine-digital-marketing-with-molly-bossardt/

Franklin Public Radio - wfpr.fm Schedule for Monday, July 6, 2026

Yes, Franklin has its own radio station -> wfpr.fm. Franklin Public Radio has a brand new schedule for the locally produced shows that fill our air waves.   

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.  

Tune in to listen to the following:

Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online  http://franklin.tv/programguide.pdf

Franklin Public Radio - wfpr.fm schedule for Sunday, July 5, 2026

Yes, Franklin has its own radio station -> wfpr.fm. Franklin Public Radio has a schedule full of the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online  http://franklin.tv/programguide.pdf

Franklin Public Radio - wfpr.fm schedule for Saturday, July 4, 2026

Yes, Franklin has it's own radio station -> wfpr.fm. Franklin Public Radio has a brand new schedule for the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online  http://franklin.tv/programguide.pdf 

Franklin Public Radio - wfpr.fm schedule for Friday, July 3, 2026

Yes, Franklin has its own radio station -> wfpr.fm. Franklin Public Radio has a brand new schedule for the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

8:00 AM, 1:00 PM, and 6:00 PM - Franklin Matters Radio – Steve Sherlock covering Franklin, its local government, services, and events 

9:00 AM, 2:00 PM, and 7:00 PM

10:00 AM, 3:00 PM, and 8:00 PM - Talkin’ the Blues – Jim Derick & Nick Remissong. 2 hours of awesome blues music, info, interviews  Showcasing the "Blues" as a basis for and influence of Country, Jazz and Rock and Roll, here and worldwide.

11:00 AM, 4:00 PM, and 9:00 PM - “The Vibe” show plays music for everyone searching for some enjoyment, some dance, a happy or thinking mood, and most importantly, having fun.  Tune in to wfpr.fm and listen to “DJ Vibe” spin music across many genres and join this new vibing experience

Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online  http://franklin.tv/programguide.pdf 

Franklin Public Radio wfpr.fm schedule for Thursday, July 2, 2026

Yes, Franklin has it's own radio station -> wfpr.fm. Franklin Public Radio introduced a brand new schedule early in 2025 for the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

8:00 AM, 1:00 PM, and 6:00 PM - Franklin Matters Radio

– Steve Sherlock covering Franklin, its local government, services, and events 

(Repeats Saturday at 3:00 PM)

9:00 AM, 2:00 PM, and 7:00 PM - first hour

10:00 AM, 3:00 PM, and 8:00 PM - second hour

Turntable – "Enjoy a fun experience with co-hosts The Vibe and Pauly G

sharing personal discussions about a featured rock n roll vinyl record (1st hour)

and the best, all music Vibe Playlist (2nd hour)"  

Find the playlist ->  https://tinyurl.com/TurntablePlaylists

Franklin Public Radio wfpr.fm schedule for Thursday

Franklin Public Radio - wfpr.fm Schedule for Wednesday, July 1, 2026

Yes, Franklin has it's own radio station -> wfpr.fm. Franklin Public Radio introduced a brand new schedule early in 2025 for the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

8:00 AM, 1:00 PM and 6:00 PM Franklin Matters Radio – Steve Sherlock 

Franklin and its local government, services and events (repeats Saturday at 2 PM)  

9:00 AM, 2:00 PM and 7:00 PM The Wonderful World of Wine – Mark Lenzi, Kim Simone All about wine, its culture, lore and finer points. (repeats Saturday at 1 PM)  

Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online http://franklin.tv/programguide.pdf

Franklin Public Radio - wfpr.fm Schedule for Wednesday

Franklin Public Radio - wfpr.fm Schedule for Tuesday, June 30, 2026

Yes, Franklin has its own radio station -> wfpr.fm. Franklin Public Radio has a brand new schedule for the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

wfpr.fm Schedule for Tuesday, Franklin Public Radio

Franklin Public Radio - wfpr.fm Schedule for Monday, June 29, 2026

Yes, Franklin has its own radio station -> wfpr.fm. Franklin Public Radio has a brand new schedule for the locally produced shows that fill our air waves.   

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.  

Tune in to listen to the following:

Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online  http://franklin.tv/programguide.pdf

Franklin Public Radio - wfpr.fm schedule for Sunday, June 28, 2026

Yes, Franklin has its own radio station -> wfpr.fm. Franklin Public Radio has a schedule full of the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online  http://franklin.tv/programguide.pdf

Franklin Public Radio - wfpr.fm schedule for Saturday, June 27, 2026

Yes, Franklin has it's own radio station -> wfpr.fm. Franklin Public Radio has a brand new schedule for the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online  http://franklin.tv/programguide.pdf 

Jillian talks about the July 2026 Highlights at the Franklin Senior Center (audio)

FM #1773 = This is the Franklin Matters radio show, number 1773 in the series. 

This session shares my conversation with Jillian Rochat, Activities Coordinator. We had our discussion in the Franklin TV Studio on Wednesday, June 17, 2026.

We talk about 

• All the key event highlights for July 2026

• Senior Center closed Friday, July 3 for the 4th of July

• Dates for the summer concerts on select Mondays in July/August

The show notes include links to the Senior Center page, the calendar of events, and to subscribe to the monthly newsletter. 

The recording runs about 29 minutes, so let’s listen in.

Audio link - https://franklin-ma-matters.captivate.fm/episode/fm-1773-franklin-senior-ctr-july-2026-highlights-06-17-26/

--------------

Franklin Senior Center page ->  https://www.franklinma.gov/583/Franklin-Senior-Center-Council-on-Aging 

June 2026 newsletter -> 

https://www.franklinma.gov/DocumentCenter/View/9890/July-2026-Newsletter?bidId= 

The newsletter archive page -> https://www.franklinma.gov/585/Connection-Newsletter 

Senior Center calendar view (just FSC events) -> https://franklinma.gov/calendar.aspx?CID=37&showPastEvents=false 

Subscribe to the newsletter -> by calling 508-520-4945

 

My Active Center -> https://myactivecenter.com/ 

-------------

We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. 

This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.

How can you help?

• If you can use the information that you find here, please tell your friends and neighbors

• If you don't like something here, please let me know

• And if you have interest in reporting on meetings or events, please reach out. We’ll share and show you what and how we do what we do

Through this feedback loop we can continue to make improvements. I thank you for listening.

For additional information, please visit Franklinmatters.org/  or www.franklin.news 

If you have questions or comments you can reach me directly at shersteve @ gmail dot com

The music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana"  c. Michael Clark & Tintype Tunes, 2008 and used with their permission.

I hope you enjoy it!

------------------

You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"

Franklin Public Radio - wfpr.fm schedule for Friday, June 26, 2026

Yes, Franklin has it's own radio station -> wfpr.fm. Franklin Public Radio has a brand new schedule for the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

Franklin Public Radio - wfpr.fm schedule for Friday

8:00 AM, 1:00 PM, and 6:00 PM - Franklin Matters Radio – Steve Sherlock covering Franklin, its local government, services, and events 

• This hour features my Chalkboard Chat with School Committee members Reis Hansen & Stephen Stephen Karunakaran https://www.franklinmatters.org/2026/06/reis-stephen-recap-june-9-school.html

9:00 AM, 2:00 PM, and 7:00 PM

10:00 AM, 3:00 PM, and 8:00 PM - Talkin’ the Blues – Jim Derick & Nick Remissong. 2 hours of awesome blues music, info, interviews  Showcasing the "Blues" as a basis for and influence of Country, Jazz and Rock and Roll, here and worldwide.

11:00 AM, 4:00 PM, and 9:00 PM - “The Vibe” show plays music for everyone searching for some enjoyment, some dance, a happy or thinking mood, and most importantly, having fun.  Tune in to wfpr.fm and listen to “DJ Vibe” spin music across many genres and join this new vibing experience

Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online  http://franklin.tv/programguide.pdf 

Franklin Public Radio - wfpr.fm Schedule for Wednesday, June 24, 2026

Yes, Franklin has it's own radio station -> wfpr.fm. Franklin Public Radio introduced a brand new schedule early in 2025 for the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

 

Franklin Public Radio - wfpr.fm Schedule for Wednesday

8:00 AM, 1:00 PM and 6:00 PM   Franklin Matters Radio – Steve Sherlock 

Franklin and its local government, services and events  (repeats Saturday at 2 PM)  

• This hour features FPS 2025-26 School year wrap up with Supt Lucas Giguere & Operations Director Colin Boisvert    https://www.franklinmatters.org/2026/06/lucas-colin-close-out-2025-26-school.html

9:00 AM, 2:00 PM and 7:00 PM  The Wonderful World of Wine – Mark Lenzi, Kim Simone  All about wine, its culture, lore and finer points.    (repeats Saturday at 1 PM)  

• This segment features Episode 318 - Sip, Sense, and Savor: Unlocking the Mindful Glass with Carrie Boyle   https://www.franklinmatters.org/2026/06/the-wonderful-world-of-wine-www-episode_01010734106.html
   

Get this week's program guide for Franklin.TV and Franklin Public Radio (wfpr.fm) online  http://franklin.tv/programguide.pdf

From the Archives: Frank Falvey & I talk about possible charter changes (2021)

With the current Town Council expressing interest in possible charter changes, I bring this up from the archives. 

The 3 part series began in Dec 2021, continued in Jan 2022 and concluded in Feb 2022. 

"This shares my conversation with Frank Falvey, of Frank Presents, a long time Franklin resident and cable show host. This is the first of a 3 part series on the Town Charter, the process to change it, and some of the possible revisions that Frank and I discuss.  We start our discussion by painting the picture of the development of cable and radio broadcasting in Franklin and our individual show expansion.

Links to the current Town charter (modified in 2013) and the charter report for 1995 (prior changes) are included in the show notes. "

Falvey and Sherlock in FHS for the first c
live broadcast on wfpr.fm Nov 2019

Current Town Charter ->  https://www.franklinma.gov/sites/g/files/vyhlif6896/f/uploads/revised_2013_1.pdf 

Charter Commission Report - 1995

https://drive.google.com/file/d/0B0wjbnXDBhczeUlRYUpQeFd0QXc/view?usp=sharing&resourcekey=0-afykQfGLjmP3-DNzc-H-uA

MA General Law Chapter 34  https://malegislature.gov/Laws/GeneralLaws/PartI/TitleVI/Chapter34A/Section4 

Division of Local Services (DLS) - newsletter summarizing change change process https://www.mass.gov/doc/october4thpdf/download 

part 1 of 3 - https://www.franklinmatters.org/2021/12/falvey-and-sherlock-talk-about-town.html

part 2 of 3 - https://www.franklinmatters.org/2022/01/franklin-town-charter-discussion-frank.html

part 3 of 3  - https://www.franklinmatters.org/2022/02/franklin-charter-discussion-frank-steve.html

Franklin Public Radio - wfpr.fm Schedule for Tuesday, June 23, 2026

Yes, Franklin has it's own radio station -> wfpr.fm. Franklin Public Radio has a brand new schedule for the locally produced shows that fill our air waves. 

It is available anywhere, anytime at wfpr.fm or in the local Franklin, MA area at 102.9 on the FM dial.

Tune in to listen to the following:

wfpr.fm Schedule for Tuesday, Franklin Public Radio

Tuesday

SAFE Radio – Jim Derick and Dr. Anne Bergen Addressing issues of Drug Abuse Disorder 

Jazz Journey – with Pamela Hines - An insightful tour of Jazz Greats in a golden era

Franklin Public Radio wfpr.fm Schedule for Tuesday