"In a field of 1150 teams, Isenberg undergraduate Kyle Pandiscio ’19 (Marketing) and Julia Keefe ’17 (BDIC) won first-place honors in the billboard display category in Project Yellow Light, a national advertising competition that promotes safe driving practices. The competition’s high-profile sponsors include AdCouncil, Clear Channel, I Heart Radio, Mazda, the U.S. Department of Transportation’s National Highway Traffic Safety Administration, U-Haul, and the National Organizations for Youth Safety. Unveiled on a Times Square billboard on June 7, the winning design by the UMass Amherst duo currently graces more than 1,000 Clear Channel digital billboards across the nation.
Kyle and Julia’s concept, captured in the photo, marshals “auto-correct”-inspired messaging to convey a dire consequence of driving while texting. With no-nonsense clarity, the billboard’s message reminds drivers to self-correct (i.e., eliminate) the potentially fatal habit of texting while driving—auto-correction for auto drivers, if you will."Continue reading about Kyle
https://www.isenberg.umass.edu/news/student-team-wins-national-advertising-competition
 |
| Student Team Wins National Advertising Competition (UMass immge) |
Thanks to the helpful reader for tipping this our way!
No comments:
Post a Comment