An internet search result is provided free because the provider gets ad revenue from other sources. By following the money in the online advertising world, this nonprofit aims to take the advertising dollars out of the disinformation revenue streams.
"A nonprofit aiming to defund disinformation online that has taken money out of the pockets of several prominent far-right websites now has its sights set on its most formidable target yet: Fox News.
The group, Check My Ads, is hoping the success it has had in stripping advertising dollars from right-wing provocateurs including Steve Bannon, Glenn Beck and Dan Bongino will give it momentum as it attempts to confront a powerful media empire.
On Thursday, the outfit announced a new campaign directed at Fox's website and its popular YouTube channel calling on the public to pressure online ad exchanges to stop doing business with Fox. It comes just as the House committee investigating the Capitol riots kicks off a series of hearings focused on violence that unfolded on Jan 6."
Check my Ads new campaign -> https://checkmyads.org/fox/
The video explanation on how they do this -> https://youtu.be/yHkf1wTOLLo
|Claire Atkin (left) and Nandini Jammi founded the nonprofit group Check My Ads, which aims to defund disinformation online. Now, they have launched a campaigned aimed at Fox News' online empire. Jon McMorran|
Can you please write another article on how you decide what is disinformation? The US government tried to create a department for this and the American people will not stand for this. Trying to bring down a popular news network just because you don't agree with them is NOT the American way. So, please write another article and name exactly what misinformation was spread by Fox. I would like to know, and I am sure many Franklin residents would like to know as well.ReplyDelete
"Disinformation is a subset of propaganda and is defined as false information that is spread deliberately to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate." -> from Wikipedia.Delete
I will be sharing an online class from Poynter's MediaWise on how to determine what is misinformation at the Senior Center in July. It will likely be a hybrid event so stay tuned for the info. I'll share the process and you make the determination.