By Jim Kreidler
Before you spend money on that celebrity-endorsed premium cookware, weight loss product, or can't-miss money-making opportunity, pause. Take a breath.
Are you sure a celebrity or influencer is really endorsing that product or program?
Maybe a scammer is behind that online ad. Scammers are using fake celebrity and influencer testimonials and endorsements — complete with doctored video and audio that seems like the real thing — to generate buzz and profits.
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