Creating A Video Is Easier Than You Think

Six One Seven Studios February Newsletter Is this email not displaying correctly? View it in your browser. February 2014 • Creating A Video Is Easier Than You May Think • Four Steps To Get You Thinking • Did You Know? Check out our new blog! Click here! Facebook Twitter Many people shy away from video because of the perceived complexity to create them. Here are four steps to get you on your way to creating your own video campaign: 1. What do you want your video to accomplish? The first thing you want to start to thinking about is what you want your video to be used for. Do you wanted more visitors to your website? Do you want people to come into your store? Or, do you want to teach people about your product? There are many reasons your business may need a video - you just have to find it!  To help you answer the question above, write out a list of each feature of your product or service. Next to each feature, list the benefits they provide (and the benefits of those benefits). For example, a graphic designer offers high-quality design services. The resulting benefit is a professional company image. A professional image will attract more customers because they see the company as professional and trustworthy. So ultimately, the benefit of high-quality design is to gain more customers and make more money. Once you have your benefits listed, make a list of people who have a need that your benefit fulfills. For example, a graphic designer could choose to target businesses interested in increasing their client base. While this is still too general, you now have a base to start from. 2. Who is your target audience? Finding your target audience is one of the things you should really spend some time thinking about. Your audience is not everyone. You should narrowly define your audience and then speak directly to them. It helps to listen to your story with your audience's ears.  To do this, answer these simple questions: who are your current customers, and why do they buy from you? Look for common characteristics and interests. Which ones bring in the most business? It is very likely that other people who like them could also benefit from your product/service. 3. What do you want that audience to know, think and feel after they watch your video? Next you will have to talk in a way your viewers can easily get or you're going to lose them. You speak differently when selling to an executive than to the average consumer. You need to appeal to the executive's bottom line and they typically need more detail to make a better buying decision. If you're a new company that nobody has ever heard of, you need them to know why they should use you (or your product) over the competition, rather than going into detail about what you're selling.  As a  general rule, write in a natural and conversational manner, and in a way that you want it to sound. In most cases, "so you're looking for a demo video…" sounds better and more intuitive than "so you are looking for a demo video…" the latter sounds too mechanical and isn't how people naturally speak. Think about your audience when you're writing. Target the right person and cater your video to them. From the very beginning of the video you will want to show them relevance. If you tap into their emotions, they're much more likely to keep watching. If you're taking the emotional route, it could be funny, upsetting, uplifting, or quirky. Whatever emotion, it has to hit hard. When they are done watching your video they should want to know more. 4. What methods could you use to share your video? And the final step once you have completed your video is to share your video. There are endless options to use a video after it is produced but the four most important ones are your website, Facebook, Blogs and YouTube. All of these things are useful tools to boost engagement and drive traffic. Above is a video that used those four steps and was able to create a unique, clever and compelling video. As you watch the video see if you can see how these four steps were followed. After you watch the video you know exactly what they do. They send big files to anyone securely and easily using the web. They knew what the video would accomplish and tapped into the viewers' emotions. The video speaks directly to the consumer and teaches them exactly what their product does in a clever way. So can yours! Since social media has changed marketing, videos have become an important part of any successful marketing campaign. Cross-promoting your videos with all the other content you have is a powerful way to strengthen the different signals you are sending to customers. There is also an important human connection factor that video allows you to tap into. People want to see, relate and ultimately buy from another person. Small businesses and sole proprietorships can leverage this in several ways and more effectively than large companies. Becoming the face of your brand and creating content with you in it can be a game changer! If you are using a well planned video on your website, you'll be able to connect with your audience, 24 hours a day, 365 days a year almost as if you were there! Video marketing is the future of marketing online. From experts who are just starting out to veteran internet marketers who are launching their next and greatest product, using video can work for you to grow your business because video is the best way to captivate, engage and persuade customers, thus increasing lead conversions of casual browsers into paying customers. Six One Seven Studios provides complete video, media and graphic services to help get your project from start to finish. Although, if you asked us what we really do, we help people tell their story. We help them tell it well. We help them tell it powerfully. We help them be noticed. We capture the highest quality images and concepts to make your story stand out. We ensure that every project captures and communicates the right message and gets the right results. www.sixonesevenstudios.com 888-234-0405 hello@sixonesevenstudios.com

Copyright © 2014 Six One Seven Studios, All rights reserved. You are receiving this email because you have contacted Six One Seven Studios in the past. Our mailing address is: Six One Seven Studios 430 Franklin Village Drive Box 120 Franklin, MA 02038 Add us to your address book Unsubscribe From This List | Update Subscription Preferences

Networking & Julia Cekala Charitable Foundation Event on February 19, 2014!

What is the YPO? The YPO is THE place for young professionals who have an interest in social and business networking, community involvement, and professional development.   Come meet other young professionals in your area and check out the YPO!        YPO Now Accepting New Members The YPO Membership Application is now available! For your convenience, you can download the application here, or you can complete it online at our new website: www.unitedregionalypo.org/join. Membership fees are $50 per person, annually. If your business is a member of the United Regional Chamber of Commerce (URCC), your first year of membership into the YPO is free! Applications can be returned: Online: unitedregionalypo.org/join Email:unitedregionalypo@ymail.com Fax: (508) 223-5220 Mail: 42 Union Street, Attleboro, MA 02703  Thank You to our Event Sponsor       Patriot Place, Foxboro, MA YPO@Twenty8 Food & Spirits Third Wednesday of the Month 6-8pm           Situated in the Patriot Place Complex inside the Renaissance Boston Hotel & Spa at Patriot Place, Twenty8 Food & Spirits has quickly become one of the hottest dining spots in Foxboro, MA. The ambiance is sophisticated yet fun while the menu features New England favorites with a trendy twist. Please join the YPO on Wednesday February 19th, 2014 for the opportunity to make connections, build relationships and showcase your business with your peers in Twenty8's eclectic, electric setting in Foxboro.     This event will be well attended, so don't miss this great opportunity to meet and connect with other local Young Professionals. Pre-register for this event NOW to receive the reduced cover of $5 by clicking HERE      Registrations at the door will $10.    Light appetizers will be provided! We hope to see you all there!!! Local Charity Initiative    We are excited and proud to announce our partnership with deserving local non-profit organizations! Half of our event admission proceeds for January, February and March 2014 will be donated to The Julia Cekala Charitable Foundation.The Julia Foundation created and maintains Julia's Garden, a playground at the World War I Memorial Park in North Attleboro in memory of Julia Cekala.        Join us for networking with an even higher purpose!                                                                                                                                                                                        For more information, please contact the YPO at unitedregionalypo@ymail.com or 508-488-YPO (9761). Registrations at the door will be $10.00.   Networking Workshop Tips and Techniques to Make More Connections   Come join The United Regional YPO for a highly-interactive workshop where you'll discover: How To Make the Better Business Connections The One Thing You Should NEVER Do When Networking How To Grab Someone's Attention and Engage Them with Just Nine Words 5 Tips to Remembering Names How to Craft a Kick-Butt 30 Second Elevator Introduction And Much More...   This workshop will be hosted by Ed McDonough, a Business Coach, Speaker and Marketing Consultant, on Thursday, February 27th from 6-7:30 PM at the Fisher College North Attleboro campus. Ed is the founder of Executive Coaching in Walpole, MA. Since 2001 Ed has been a successful entrepreneur and multi-business owner who has a unique talent for developing and implementing long-term profitable marketing strategies. In addition to his business owner experience, Mr. McDonough spent over 25 years as a top-level Information Technology professional and Project Management Consultant in Corporate America, making him well versed in all facets of the business environment. His real-world brick and mortar business experience combined with his passion for effective web-based marketing has lead him to coach business owners throughout North America to success from the ground up. Don't miss this opportunity to discover how you can make more and better business connections! Network Made Easy!   Thursday, February 27th, 2014 NEW DATE!! 6:00 to 7:30 PM Fisher College North Attleboro Campus Room 3 451 Elm Street North Attleboro, MA Register now and Save 50%!      Be sure to check out our upcoming events on our website and stay up to date with everything YPO by connecting with us online. We look forward to seeing you at our next event!    Kind Regards, United Regional YPO Important *Must be at least 21 years old to attend events For more info call 508-488-9761 or e-mail unitedregionalypo@ymail.com .

Forward email This email was sent to shersteve@gmail.com by unitedregionalypo@ymail.com |   Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. United Regional YPO | 42 Union Street | Attleboro | MA | 02703

"start the ball rolling on gun legislation"

The MA House of Representatives task force on guns issued its report and recommendations.

All private firearms sales should be completed through a licensed dealer, live-fire training should be required for those seeking a license, and the state should comply in a limited capacity with the National Instant Background Check System, according to the long-awaited recommendations of a team of experts advising House Speaker Robert DeLeo on gun policy. 

While concluding that Massachusetts "already has some of the strongest gun laws in the nation," DeLeo's Committee to Reduce Gun Violence offered 44 recommendations on Monday to reduce gun violence and gun suicide, to improve public safety, and to standardize gun licensure throughout the state. 

"Virtually every gun begins as a legal gun, in the hands of someone who passed a background check," the task force wrote in a 23-page report, noting that most gun owners handle their weapons lawfully, and suicide is the leading cause of gun deaths.

Read the full article at: http://www.milforddailynews.com/article/20140203/NEWS/140209355#sthash.yrLZ4x6e.dpuf

Friendly reminder: Library Lovers Month - what is your favorite book?

There are only a few entries thus far... maybe you missed this the first time around. This will be open throughout the month of February. The Friends of the Library will post the results on their Facebook page. (If you haven't found them on Facebook, click here)

To help celebrate February as "Library Lovers Month", the Friends of Franklin Library (FoFL) would like to know what your favorite book is, and why (just a couple of sentences). It can be a book you read recently, or one you read years ago. Maybe you have a favorite author you can tell us about. Who knows, maybe we'll each find a new book or author to enjoy!

Ben Franklin reading outside the Franklin Library

Entries will be accepted until Feb 28, 2014.

As you submit your entry, you'll have the opportunity to view the other entries.

50% CPR & First Aid Training

Act First EMS, Inc.is offering 50% off CPR & First Aid Training for ALL FranklinMatters viewers in February/March at our Franklin training center. (Located at 247 E Central Street next to HESS Gas Station)

Register Today! – Visit http:www.actfirstcpr.com/open

Act First offers high quality Public trainings from American Heart Association certified instructors at all of our training centers.

Our highly trained Medical Staff and CPR training staff is comprised of Paramedics, Firefighters, EMTs, Nurses, and other professionals with real life experiences.

Upcoming Trainings:

CPR and First Aid

(These dates below will cover infants, children, and adults.)

Wed Feb 12 – 6:15pm

Saturday Feb 22 – 12pm

Saturday March 1 – 2:30pm

Mon March 10 – 10am

Sat March 15 – 10:30am </h2>

Space is limited and seats fill up fast.

Register Today! – Visit http:www.actfirstcpr.com/open

To learn more about us, visit http:www.actfirstcpr.com/open
To save 50% use Coupon Code: FRANKLINMATTERS
This offer cannot be combined.


You can find more information at http:www.actfirstcpr.com

Best Regards,

Customer Care - Act First CPR

P: 800-255-5660
W: www.ActFirstCPR.com



"Your Training is Only a Heartbeat Away!"

Learn about our Referral Rewards program - Click Here

"A business built on referrals" (Just ask a neighbor)

In the News: Feehan science fair

Bishop Feehan High School recently announced the winners of its annual Science Fair that included Franklin residents Sydney Maika, Christopher Chou and Marissa Fontaine.

See more at: http://www.milforddailynews.com/article/20140203/NEWS/140209524#sthash.KNWU20gy.dpuf

Franklin, MA: Town Council - Agenda - Feb 5, 2014

A. APPROVAL OF MINUTES
January 22, 2014, Executive Session

B. ANNOUNCEMENTS
This meeting is being recorded by Franklin TV and shown on Comcast channel 11 and Verizon channel 29. This meeting may be recorded by Franklin Matters.

C. PROCLAMATIONS/RECOGNITIONS

D. CITIZEN COMMENTS

E. APPOINTMENTS

F. HEARINGS

G. LICENSE TRANSACTIONS

H. PRESENTATIONS/DISCUSSIONS
Financial Forecast – Jeffrey Nutting

I. SUBCOMMITTEE REPORTS

J. LEGISLATION FOR ACTION
1. Bylaw Amendment 14-727: Amendment to Chapter 47, Alcoholic Beverages – 2nd Reading

2. Bylaw Amendment 14-729: Amendment to Chapter 179-9.1, Exhibit A, Water System Map - 2nd Reading

3. Bylaw Amendment 14-730: Amendment to Chapter 139-14, Exhibit A, Sewer System Map – 2nd Reading

K. TOWN ADMINISTRATOR’S REPORT

L. OLD BUSINESS

M. NEW BUSINESS

N. COUNCIL COMMENTS

O. EXECUTIVE SESSION
Negotiations, Litigation, Real Property, as May Be Required

P. ADJOURN

Franklin Municipal Building

The set of documents released for this agenda can be found on the Franklin webpage here
http://town.franklin.ma.us/Pages/FranklinMA_CouncilAgendas/2014/020514.pdf