Tuesday, December 20, 2016

WMRC-First Class Radio Launches New FM Radio Station

WMRC-First Class Radio announced today that it will launch a new FM radio station, My FM 101.3, in early January 2017, to serve the Greater Milford area. The FM signal will provide a stronger signal, larger coverage area, and will remain at full power throughout the evening and overnight. The multi-media company will be re-branded as My FM Media. It will include radio stations MyFM 101.3 and WMRC 1490 AM; programming website www.myfm1013.com and marketing website www.MyFMMedia.com; and mobile device app MyFM 101.3 Live for live streaming worldwide.

“Traditional radio is as strong as ever with a weekly reach of 93%. With these new media platforms, we can inform, engage, and entertain more people than ever before, more often than ever before and in more ways than ever before,” said President Tom McAuliffe II. “We understand that people expect to access what they want, where they want, when they want it. The new FM radio station and mobile device app allow us to continue to serve our community in today’s rapidly changing world.”

WMRC has long been known for its commitment to the community. From covering breaking news and weather, to tirelessly fundraising for local charities and organizations, the station has been recognized for its commitment by winning Station of the Year in three of the last five years from the Massachusetts Broadcasters Association. “We recognize the responsibility and embrace the opportunity we have as a local broadcaster, and we’re grateful to leverage the power of localism to make a difference in the communities we serve,” said McAuliffe II.

Established in 1956, WMRC-First Class Radio is one of the oldest locally owned and operated broadcast stations in Massachusetts. The company was purchased in 1990 by Tom McAuliffe, Sr. who was committed to the philosophy that a strong local radio station makes a strong connection to the community. His son, Tom McAuliffe II, took over as President in 2008 making the radio station the area’s first choice for local news, weather, sports, traffic and community events.

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