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by Bridget Small Consumer Education Specialist, FTC If friends know you're shopping for diamond jewelry, they may say, "Remember the 4Cs: color, cut, clarity and carat." Here are three more important letters for jewelry shoppers: F-T-C. The FTC enforces laws against false advertising and created the Jewelry Guides, which show jewelry businesses how to avoid making deceptive claims. FTC staff recently looked through diamond jewelry ads on Facebook, Instagram, Twitter, YouTube, and other sites to find out what shoppers are seeing. Read more: https://www.consumer.ftc.gov/blog/2019/04/ads-diamond-jewelry-should-be-crystal-clear?utm_source=govdelivery
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