Friday, April 5, 2019

FTC Alerts: Ads for diamond jewelry should be crystal clear

Consumer Alerts from the Federal Trade Commission
by Bridget Small
Consumer Education Specialist, FTC

If friends know you're shopping for diamond jewelry, they may say, "Remember the 4Cs: color, cut, clarity and carat.

Here are three more important letters for jewelry shoppers: F-T-C. The FTC enforces laws against false advertising and created the Jewelry Guides, which show jewelry businesses how to avoid making deceptive claims. 

FTC staff recently looked through diamond jewelry ads on Facebook, Instagram, Twitter, YouTube, and other sites to find out what shoppers are seeing.

Read more:

This is a free service provided by the Federal Trade Commission.

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