Monday, April 11, 2022

MetroWest Visitors Bureau Awarded Tourism Recovery Grant

The MetroWest Visitors Bureau (MWVB) announced today (Apr 5, 2022) that they have been awarded $99,000 by the Massachusetts Office of Travel and Tourism (MOTT) as part of the Travel and Tourism Recovery Grant Program. This grant award will help fund the MWVB’s new “We Are MetroWest” campaign, designed to highlight the diversity of MetroWest, as well as the following projects by their collaborative partners:

Natick Cultural District’s Natick Nights, Holi Festival, and Multicultural Day marketing

Framingham Centre Common Cultural District’s “Many Cultures, One Heart” public art project and multicultural festival marketing

MetroWest Chamber of Commerce’s guide to underrepresented businesses

Town of Marlborough’s Brazilian Festival, Greek Festival, Marlborough Food Truck & Arts Festival, and Labor Day Weekend event marketing

Town of Ashland’s “The Corner Spot” marketing

Framingham Together’s diversity video

The Bureau’s executive director Erin Lynch says “MetroWest is an incredibly vibrant region, with a variety of cultural experiences to offer its residents and visitors. This award is exciting because it celebrates so many aspects of who we are as a welcoming and inviting destination.”

Part of the “We Are MetroWest” campaign will include a public TV series with episodes highlighting the diversity of MetroWest and its many ethnic and cultural communities and festivals. Episodes will air throughout MetroWest and on the MWVB’s YouTube channel. A new section of the website will be created to promote all “We Are MetroWest” events and activities. 

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The MetroWest Visitors Bureau promotes travel and tourism throughout the 19 towns of the MetroWest region: Ashland, Bellingham, Framingham, Franklin, Holliston, Hopedale, Hopkinton, Hudson, Marlborough, Medway, Milford, Millis, Natick, Northborough, Sherborn, Southborough, Sudbury, Wayland, and Westborough. For more information, please visit the MWVB website at
Metrowest Visitors Bureau Awarded Tourism Recovery Grant
Metrowest Visitors Bureau Awarded Tourism Recovery Grant 

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