Monday, April 1, 2024

Infinite Dial: Listening to Podcasts and Online Audio Hit New All-Time Highs

"The portion of Americans who listen to any kind of online audio, and the portion who listen to podcasts, have both reached new record highs, according to The Infinite Dial® an annual survey from Edison Research with support from Audacy, Cumulus Media, and SiriusXM Media.

For the last 26 years, Edison Research’s Infinite Dial® has tracked key consumer media and technology usage among the U.S. population. Earlier today, Edison Research Vice President Megan Lazovick presented the latest benchmark data on weekly and monthly podcast consumption, as well as insights into the evolving landscape of online audio listening, AM/FM radio engagement, smart speaker utilization, social media usage, and other digital media behaviors, at the Podcast Movement Evolutions conference in Los Angeles.

Some of the key findings include:
  • Growth in podcast reach is driven by large increases among the number of female listeners:
    • 45% of women in the U.S. age 12+ have listened to a podcast in the last month, up from 39% in 2023, an increase of 15%; 32% of women in the U.S. age 12+ have listened to a podcast in the last week, up from 27% in 2023, an increase of 19%
    • Weekly and monthly podcast listening among men are up 3% and 4%, respectively
    • Increases in the number of monthly and weekly podcast listeners are seen across all age groups
Continue reading about the growth of podcasting -> 

Download the full report with additional charts and insights -> 

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