Wednesday, July 13, 2011

Cash-strapped MBTA aims to sell station naming rights

Gee, I wonder if that means Dean College could loose the place they currently have (Franklin/Dean) or would now have to pay for it? It could get real confusing associating a business name with a station location.

Sent to you by Steve Sherlock via Google Reader:

Next stop: State Street Bank Station? Or, how does TD Bank North Station sound? No? Harvard Pilgrim Station has a nice ring to it. The fiscally troubled Massachusetts Bay Transportation Authority (MBTA) is gearing up to sell naming rights to its stations, transit lines, and even the authority's Charlie Card payment system. According to a request for proposals published on the website of MBTA real estate arm Transit Realty, the T is accepting bids for "naming rights consulting services" - a two-year contract "to assist in the monetization of the Naming Rights potential of the MBTA's...

Things you can do from here:

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