presentation at the Town Council, Jan 18, 2017.
overview of the challenges of the information world today
more news sources today presents a challenge
the "Google" problem, how do you get answers right away
staff have time constraints, do not have the budget of an Amazon to meet the needs of the Town
March 2016 drafted a communications "master plan" and worked to make it happen to "tell the story"
expanded Twitter and Facebook followers, from 600 to 2200
still a long way to go
set up a YouTube account to share video
may not use LinkedIn, too expensive for what it provides
developed social media policy
council agendas, meeting notes, actions taken
shared via Franklin Matters
new webpage, franklinma.gov
new monthly news magazine "Almanac"
town webpage can't post 3rd party info so the Community Bulletin Board fills that need
e-permitting online for dog licences
all call system for emergency alerts
2017 goals
Town Council welcome letter
on the ground outreach via Police, Fire and Library
continue to work on the website, use analytics to help refine the page
transition to Google, a 12-18 month process of learning to optimize
demo of licensing center for Town Clerk's office
create an online account, need a permit, add to your cart
census mailing coming out this week
try out the suggestion box!
Meet me in Franklin - check out the link
Peter Facsiano - Franklin TV
new radio station coming
Sarah Mabardy - representing local business interests, #shopFranklin
Jim Schultz - representing the local non-profits
Polixsani Manxhari, new producers
WFPR 102.9
Q - what are you doing to reach the seniors?
A - working through the print media as well as social media still works
The radio station will provide an opportunity to broadcast 24x7
they are looking for content producers, have an 8 mile radius
no plans yet for live broadcasting but can broadcast via cable
the quality of the application and details to support it help
Mercer
Yes, there will be a TV for the Senior Center being added for the 2nd floor
there already is one
there are 20 computers available
there are monitors available, could be able to run the signal through them
Padula
this is good work the stuff they do is incredibly good
Dellorco
you are doing good work, I did a show on the SAFE Coalition and it was great
Peter
looking to deepening the bench with free lancers
Jones
we are doing our best but it does take a 2-way communication
we can provide, if no one uses it, doesn't do much good
if any idea, let us know
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