The Town of Franklin will host two days of festivities celebrating the international soccer games playing at neighboring Gillette Stadium. These events will take place on June 25 and June 26 on the Franklin Town Common and at one of our community partner locations, Haywood Manor.
The festivities will include live streamed games on a large screen; enabling viewing from the Town Common and the Haywood lawn; as well as community vendors, food trucks and live music. These free, community-centered days are designed to create a welcoming, festive atmosphere for residents and visitors while supporting downtown activity and cultural tourism.
Programming is also part of the broader ‘Franklin Welcomes the World’ marketing campaign, reinforcing Franklin’s role as a regional gathering place during a global event.
Viewing party & Community Engagement Primary Location:
Franklin Town Common & Hayward Manor
LED screen viewing area with open lawn seating at Haywood Manor; will host outdoor viewing, including a beer garden component (pending licensing and approvals).
Watch Party/Festivity Timeline: 3-9pm June 25th+26th Streamed games:
Thursday, June 25
- 4pm Ecuador v Germany
- 7pm Tunisia v Netherlands
- 10pm USA - Go watch elsewhere!
- 3pm Norway v France
- 8pm Uruguay v Spain
Community Engagement Elements | Vendors & Community Partners
Presented on the Town Common and Haywood Manor. Note that the beer garden is at Haywood Manor only, and no alcohol is permitted on the Town Common.
- Live music performances before and/or after matches
- Community Partners/Vendors on the Town Common
- Food trucks
- Wayfinding and signage connecting the Common, downtown, and partner locations + ‘Franklin Welcomes the World’ marketing campaign
Estimated Attendance
Projected total attendance: 1,000–1,500 visitors over two days, Audience includes: Franklin residents, Regional visitors attending Gillette matches,
Families, young adults, and soccer fans.
