Economic Development Subcommittee meeting - Oct 20, 2021 (audio)

FM #642 = This is the Franklin Matters radio show, number 642 in the series. 

This shares the Economic Development Subcommittee meeting that was held on Wednesday, October 20, 2021. 

The meeting was started in a hybrid mode; all four committee members were participating; three were present in the Council Chambers, one via the Zoom connection. Some public participants and the Town Administration staff were in person. Other public participants were able to via the Zoom conference bridge. The fourth member eventually joined the meeting in person.

Links to the meeting agenda and my notes are in the show notes. Link to the wayfinding and branding document is included also. 

The meeting recording runs about 42 minutes.  Let’s listen to the Economic Development Subcommittee meeting for Oct 20

Audio file ->  https://player.captivate.fm/episode/51224e0d-52aa-4029-9165-bf00e7a1370f

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Meeting agenda 

https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-10-20_edc_agenda_.pdf 

 

Presentation document shared during the meeting

https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/community_branding_and_wayfinding_final.pptx.pdf

My notes captured via Twitter and shared here in summary form

https://www.franklinmatters.org/2021/10/recap-economic-development-committee.html 

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Economic Development Subcommittee meeting - Oct 20, 2021 (audio)

Recap: Economic Development Committee gets update on wayfinding and branding effort

Quick Recap:

• Lily Rivera presented a plan and outline for developing a complete brand package for the Town incorporating community input to resolve inconsistencies seen today and set stage for a more unified and helpful approach to communications, including signs.
• Presentation doc link included in the notes

 
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As with most meetings in this pandemic period, I took my notes via Twitter during the meeting reporting live from the Council Chambers
 
The Twitter hashtag can be found online  #edc1020

https://twitter.com/search?q=%23edc1020&src=typed_query 

 

Agenda document -   https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-10-20_edc_agenda_.pdf 

 

Presentation document shared during the meeting

https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/community_branding_and_wayfinding_final.pptx.pdf

Photos captured during the meeting

https://photos.app.goo.gl/t4MNbS5Y6w5CDGng6

• ready to live tweet the EDC meeting, agenda doc https://franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-10-20_edc_agenda_.pdf… here with connection info #edc1020 Frongillo remote, Hamblen (chair), Jones, Bissanti in chambers
• Chair Hamblen opens meeting with protocol and statement and acknowledgement of process, confirms Frongillo can hear/participate  #edc1020
• TA Jamie Hellen introduces Lily Rivera (Marketing and Communications Specialist) split between Town and School District communications #edc1020 She has a presentation doc on wayfinding combined with Town branding to provide update since last meeting
• slide link to be added later. Some photos (screen grabs to be captured in meantime) #edc1020
• key questions: What is the goal of wayfinding signs? #edc1020 samples from Foxboro, Amherst, Walk Boston Worcester Districting (i.e. sense of arrival) (Worcester also incorporated local artists works)
• Commonwealth of MA branding guide is an example of the thoroughness of detail, note every company has (or should have) a branding guide, Dunkin and Honey Dew for example - #edc1020 from personal experience I know Fidelity and John Hancock go to this level of detail
• Example of Ware with a complete branding package as well as business development, example of Boston visioning campaign. What should Franklin be in 2028? #edc1020
• did get info and names from folks at the Harvest Festival at the MAPC booth. Chair thanks folks for work in supporting committee during the time, this is last meeting before election #edc1020
• meeting adjourns, #edc1020  stay tuned for Town Council meeting coming up at 7 PM

 
Audio recording of meeting to be available in couple of days

Economic Development Committee gets update on wayfinding and branding effort

Economic Development Subcommittee Meeting - October 20, 2021 - 5:45 PM

Economic Development Subcommittee Meeting 

October 20, 2021

The Economic Development Subcommittee will meet on Wednesday October 20, 2021 at 5:45 PM. Please find the agenda and links for the upcoming Economic Development Subcommittee meeting posted here: https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-10-20_edc_agenda_.pdf

Agenda:

1. Wayfinding signs update discussion

Economic Development Subcommittee Meeting  - October 20, 2021 - 5:45 PM