Town of Franklin Small Business Spotligh: Artistic Gems Nail Salon

This month, we're highlighting Artistic Gems Nail Salon, a locally owned business that has been part of downtown Franklin for over two years!

Artistic Gems focuses on providing relaxing nail services and building personal connections with its customers. One of the owners brings 18 years of experience working with other small businesses in Franklin before taking the next step and opening a business of her own.

When asked why they chose Franklin to grow their business and what they like best about being here, they shared, “We love the heart of downtown Franklin and the incredible support the community shows its small businesses.”

When asked why supporting small businesses matters, they shared: “Small businesses rely on the community. It's our livelihood, and as members of this community, we care about supporting one another rather than seeing large corporations continue to drive small businesses out.” 

👉️ Follow along as we continue to highlight the local businesses that make Franklin a great place to live and work.

🔗 Learn more about Franklin's Small Business Spotlight Series: https://buff.ly/oSw18aw 

Voting on the Fifth Annual Fire Hydrant Painting Contest closes out Nov 9, 2026

Vote for your favorites by liking the pictures on Facebook - https://www.facebook.com/share/p/1Ds5cadRwF/

For additional pictures and locations please visit the Storymap: 

https://storymaps.arcgis.com/stories/33fa2971ddea4977b373e6e34e2aba90

The pictures with the most likes between November 2 and November 9, 2026 will win prizes in the following categories:

Under the age of 12

18 and over

Judges’ Choice

Winners will be announced via the Town of Franklin DPW Facebook page on Tuesday November 10, 2026. 

Thank you to everyone who participated! 

Town of Franklin

Happy Halloween & don't forget to turn back the clocks tonight !!!

"Don’t Forget to Fall Back!

Happy Halloween, Franklin! 

As you enjoy the festivities this weekend, remember that daylight saving time ends this Sunday, November 1. Turn your clocks back one hour before heading to bed Saturday night and enjoy an extra hour of sleep!

⏰ While you’re at it, take a moment to check your smoke and carbon monoxide alarms to help keep your home and family safe.

Have a fun and safe Halloween, Franklin!"

Shared from Town of Franklin -  https://www.instagram.com/p/DfHqovxEaGH/

The Franklin First Newsletter for October 2026 is Now Available!

The October 2026 edition of the Franklin First Newsletter is now available! Catch up on the latest Town news, community updates, upcoming events, and important information from Town departments.

Read the Franklin First Newsletter: October 2026 (PDF)

Want to stay informed? Sign up for Town announcements and Franklin First Newsletter notifications to receive the latest information directly in your inbox!

Shared from - https://www.franklinma.gov/m/newsflash/home/detail/209

Fire Dept training on extraction from electric vehicles funded via FEMA grant

"This past week each group participated in training focused on the response to incidents involving electric vehicles delivered by Chris Soda of Junk Yard Dog Extrication Training.  

There was a classroom and practical portion each day.  

This training was funded through the FEMA Assistance to Firefighters Grant Program. "

Additional pictures of the training can be found - https://www.facebook.com/share/1K4H3mGzRW/

Small Business Spotlight: Professional Physical Therapy & Sports Medicine

via Town of Franklin

"This month we're highlighting Professional Physical Therapy & Sports Medicine. The practice has served the Franklin community for 34 years and opened its second Franklin location in 2022.

When asked why they chose Franklin to grow their business and what they like best about being here, they shared: "We chose Franklin because of its strong sense of community, and support from our neighbors allowing us to give that same care and commitment back every day. We value the close‑knit community and the opportunity to build lasting relationships, including caring for multiple generations of families who continue to place their trust in us."

When asked why supporting small businesses matters, they shared: "Supporting small businesses is important because they provide personalized care and maintain a strong commitment to the communities they serve. We are intentional about our hiring—ensuring we have the right people, in the right positions, doing the right thing, for the right reasons, and in the right way. We actively give back by offering free monthly workshops on a variety of conditions for the community, and by donating a portion of our monthly profits to a local charity."

👉️ Follow along as we continue to highlight the local businesses that make Franklin a great place to live and work."

🔗 Learn more about Franklin's Small Business Spotlight Series: https://buff.ly/Mu7l7YL

Shared from - https://lnkd.in/p/gimyhUHe

Traffic & Radar requests for Franklin, MA nieghborhoods can now be made online

via Franklin Police Dept

"Have a traffic concern in your neighborhood?

Got drivers treating your neighborhood like the Mass Pike? Stop signs that seem to be more of a suggestion? Speed limits that apparently nobody got the memo about?

The Franklin Police Department accepts requests for radar enforcement and targeted traffic enforcement to help address traffic concerns throughout town.

📍 Think your street could use a little extra attention? Let us know!

👉 Submit a Safety Division Service Request here:"

https://franklinma.gov/FormCenter/Police-Safety-Division-7/Safety-Division-Service-Request-48

Restaurant Week Is Back! Franklin Restaurants Invited to Participate

Franklin Restaurant Week returns December 12–20, 2026, and the Town of Franklin and Franklin Downtown Partnership are inviting local restaurants to participate!

Restaurant Week will showcase Franklin’s dining scene and encourage residents and visitors to support local restaurants throughout the holiday season. Participating restaurants and their promotional offerings will be highlighted on a dedicated Restaurant Week website.

The celebration kicks off Saturday, December 12, alongside A Wreath of Franklin, taking place from 11 a.m. to 4 p.m. with holiday festivities, local shopping, and a pop-up arts market at The Black Box Theater.

Interested in participating? Restaurants must complete the Restaurant Week participation form by Friday, October 30, and include their finalized menu, special, deal, or other promotional offering.

Additional information is available at Restaurant Week 2026.

For questions, contact Communications Director Liz Kalaijian at ekalaijian@franklinma.gov or Franklin Downtown Partnership Executive Director Jenna Reilly at franklindowntownpartnership@gmail.com.

Senator Rausch schedules Kingsbury Pond meeting for Nov 19, 7 PM (location TBD)

via Senator Becca Rausch:

"Last week I was asked to host a community meeting in November about Kingsbury Pond and the status of efforts to find sustainable solutions. I agreed and immediately got to work to find an agreeable date. I was successful: the meeting will be on Thursday, November 19, at 7:00 PM, and will include the state representatives for both towns, the town administrators from both towns, and representation from both the Norfolk Select Board and the Franklin Town Council.

My team and I are still finalizing a suitable location.

As the Senator for both Norfolk and Franklin, as well as the Senate Chair of the Joint Committee on Environment and Natural Resources, I have had many conversations with state and local leadership and constituents of both towns about Kingsbury Pond. My involvement and attention to this matter has helped move forward the ongoing process with the Department of Environmental Protection.

Once confirmed, we will post the meeting location along with a registration link.

Thank you to my many partners in state and local government who have been meaningfully engaged on this matter."

#mapoli

Shared from - https://www.facebook.com/share/p/1E3PVDVqGG/

Town of Franklin 2025 Master Plan: Key Issues and Opportunities - Part 8 of 8 - Sustainability

Sustainability

ISSUES

Climate Change

The effects of climate present serious challenges to the Town of Franklin, prompting the need for policies and programs to improve the resiliency of our community. The Commonwealth has recognized these impacts and has adopted a goal to achieve net zero greenhouse gas emissions by 2050.

Current practices in the community continue to contribute to increasing greenhouse gas emissions, such as auto-oriented development and the widespread use of fossil fuels in the town’s facilities and vehicles. Fortunately, the causes of climate change are well documented, and our community can take immediate actions to mitigate the effects in the Town of Franklin.

OPPORTUNITIES

Improving Resiliency to Climate Change

We should work towards implementing the Town’s Green Community Designation goals and secure additional funding for sustainable programming, education, and infrastructure development. This will help maintain the designation and strive to make Franklin a Climate Leader.

We can access resources to assist in converting buildings, vehicles and equipment to more sustainable operations, aiming for efficiency, reduced emissions, and lower costs. To support these efforts, the Town of Franklin should prioritize the procurement of clean, renewable energy resources in New England.

Massachusetts continues to prioritize the Municipal Vulnerability Program (MVP), offering resources to implement the actions identified in the joint Bellingham and Franklin MVP program and the Town’s 2020 Hazard Mitigation Plan, while also improving resiliency to climate change.

We should collaborate with local farmers to establish a connection between local food production and the Town, increasing public engagement in local food culture and production. Partnering with local farmers and experts to incorporate permaculture techniques into Town’s design standards is also key.

By implementing additional stormwater management and MS4 practices, Franklin can qualify for more funding opportunities while protecting the Town’s water supply.

We also need to improve efforts to more effectively engage the public regarding practices and resources available to more efficiently manage water issues, excess waste and climate change could be improved.

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Continue reading this Master Plan section in PDF format

https://drive.google.com/file/d/1gtnxpyp39SnfKinQcUlp2U7M1Sas3cdB/view?usp=drive_link

Complete 2025 Master Plan report

https://www.franklinma.gov/DocumentCenter/View/4018/Final-Report

Town of Franklin Master Plans (prior years)

https://www.franklinma.gov/295/Master-Plan

Town of Franklin 2025 Master Plan: Key Issues and Opportunities - Part 7 of 8 - Transportation

Transportation

ISSUES

Safety

Several locations have been identified by stakeholders as dangerous including the Cottage Street at Union Street intersection, the East Central Street intersection at King Street and Chestnut Street, West Central Street intersection at Union Street, Washington Street intersection at Grove Street, Main Street intersection, and three-way stop by Dean College. Other dangerous locations include the five fatal crash locations identified in the Inventory and Assessment Report, and the one HSIP cluster located at West Central Street at Panther Way.

The lack of left turn lanes at the intersection of West Central Street at Union Street also provides a dangerous location for cars trying to maneuver through the intersection.

Traffic Congestion

Traffic congestion during peak hours on Route 140 is exacerbated by a series of signalized intersections, presenting a challenge for commuters and travelers alike. As vehicles navigate through these intersections, the cumulative effect of traffic signals often leads to prolonged delays and gridlock, impeding the flow of traffic and causing frustration among motorists. The frequency of stops at these intersections not only disrupts the smooth progression of vehicles but also increases fuel consumption and emissions, contributing to environmental concerns.

Congestion also occurs during peak hours around school zones. Exacerbated by increased traffic volume, school buses, parent drop-offs, and pedestrian activity, increased traffic leads to delays and traffic bottlenecks near school zones and surrounding areas.

 

Grove Street

Grove Street is often used as a bypass for commercial vehicles, interrupting the regular flow of traffic and increasing the need for safety measures.

OPPORTUNITIES

Sidewalk Connectivity

The Town has an opportunity to improve sidewalk connectivity, especially around schools, and can seek infrastructure improvement grant funding through the Safe Routes to School program. Increasing sidewalk connectivity would improve the safety and accessibility of pedestrian travel in Franklin.

Franklin can also identify areas for new sidewalks, trails, and paths (e.g. Elm Street and Partridge Street) in coordination with the Town’s Complete Streets Prioritization Plan and support the extension of the SNETT to Downtown Franklin.

Grove Street also provides the opportunity to complete a shared-use path and serves as an example to look for additional opportunities to develop pedestrian and biking facilities and connections.

Senior Transport

Expand opportunities and connections for senior transportation to increase access to local services and programming. Consider regional expansion to improve connectivity to medical and social services.

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Continue reading this Master Plan section in PDF format

https://drive.google.com/file/d/1gtnxpyp39SnfKinQcUlp2U7M1Sas3cdB/view?usp=drive_link

Complete 2025 Master Plan report

https://www.franklinma.gov/DocumentCenter/View/4018/Final-Report

Town of Franklin Master Plans (prior years)

https://www.franklinma.gov/295/Master-Plan

Town of Franklin 2025 Master Plan: Key Issues and Opportunities - Part 6 of 8 - Public Services & Community Facilities

Public Services & Community Facilities

ISSUES

Out-of-town Paramedic Trips

The high number of paramedic trips to out-of-town hospitals significantly impacts the local level-of-service in Franklin. As ambulances are diverted to facilities outside the immediate vicinity, response times to emergencies within town are compromised. This strain on resources extends the duration it takes for emergency personnel to reach individuals in need and reduces the number of ambulances for local emergencies. Addressing this issue requires a comprehensive approach, including potential strategies such as improving coordination among healthcare providers and emergency services to ensure timely and efficient emergency response within the community.

Northern Franklin Emergency Response Times

The prolonged response times required to reach the northern end of town from the existing Franklin Fire Stations highlight a critical infrastructure gap in emergency services. The distance between the northern neighborhoods and the nearest fire station at 40 West Central Street, residents face heightened vulnerabilities during emergencies. Emergency response times in Franklin could be significantly reduced by an additional fire and emergency response station, ensuring swift interventions during fires, medical emergencies, and other crises.

Lack of In-Town Emergency Training Facilities

Establishing an in-town fire training center presents a pragmatic solution aimed at curbing travel costs and minimizing the time spent on training for current firefighters. By bringing training facilities closer to home, firefighters can allocate more time to skill development and operational readiness rather than enduring lengthy commutes to distant training centers. Moreover, an in-town training center fosters a conducive environment for frequent and accessible training sessions, enabling firefighters to hone their expertise more effectively and efficiently. This localized approach not only streamlines logistical challenges but also enhances the overall preparedness and proficiency of the firefighting force, thereby fortifying the community's resilience against potential emergencies.

Town Hall Capacity

The current Town municipal offices are growing along with municipal responsibilities, meaning departments like Information Technology and Health are lacking in space. The Town may soon need to consider how to expand or extend Town offices to accommodate new staff.

Mental Health Training for Paramedics

By prioritizing mental health training and resources, paramedic organizations can safeguard the mental well-being of their personnel and enhance the quality of care provided to patients. Offering training on how to encounter mental health scenarios will also safeguard and improve services provided by Franklin paramedics to the public.

OPPORTUNITIES

Sustainable Technologies

As post-COVID funds for technology come to a close, the Town will need to pursue new grants, partnerships, and other funding avenues to enable municipal departments and schools to embrace innovative solutions that promote environmental and economic resilience.

New Police Station

The Town has the opportunity to improve local safety and emergency response by continuing to develop and design a new Police Station.

 

Davis Thayer School

With the closure of the Davis Thayer building, a committee was created to determine how to reuse the space outside of an academic setting. This empty town-owned building provides an opportunity for adaptive reuse for the benefit of Franklin residents.

School Collaboration

Members of the Franklin Public School system faculty expressed the desire to extend and expand programming and cooperation during stakeholder interviews. The school system and campuses provide an opportunity for town-wide coordination to improve education and engage students, faculty, staff, and families.

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Continue reading this Master Plan section in PDF format

https://drive.google.com/file/d/1gtnxpyp39SnfKinQcUlp2U7M1Sas3cdB/view?usp=drive_link

Complete 2025 Master Plan report

https://www.franklinma.gov/DocumentCenter/View/4018/Final-Report

Town of Franklin Master Plans (prior years)

https://www.franklinma.gov/295/Master-Plan

From the Archives: Glenn Jones shares lessons learned from the Master Plan process (audio)

FM #1383 = This is the Franklin Matters radio show, number 1383 in the series. 

This session shares my conversation with the new "former" Chair of the Master Plan Update Committee Glenn Jones. We had our conversation in the Franklin TV & Radio Studio on Monday, February 10, 2025. 

This session focused on the review of the full process and approval of the Master Plan to help guide Franklin for the next 10 years. 

We had talked at the beginning of the process (Feb 2023) and also before the major Open House event at Dean College (March 2024). Links for those are shared below.

The recording runs about 58 minutes, so let’s listen in. Audio link -> https://franklin-ma-matters.captivate.fm/episode/fm-1383-master-plan-recap-w-glenn-jones-02-10-25/

Feb 2023

https://www.franklinmatters.org/2023/02/talking-about-master-plan-committee.html

Mar 2024 https://www.franklinmatters.org/2024/03/glenn-jones-talks-about-what-master.html

Town of Franklin 2025 Master Plan: Key Issues and Opportunities - Part 5 of 8 - Open Space & Recreation

Open Space & Recreation

ISSUES

Balancing Preservation and Development

In areas of significance to Franklin’s ecosystem, there is a need to balance public access to open space and recreational facilities and safeguarding the natural environment. Striking this balance is important to preserve the ecological integrity of the area while maintaining Franklin’s overall appeal. Recent surveys distributed by the Franklin Planning Board and Conservation Commission indicate that many responses find that the primary challenges of managing Franklin are balancing the town’s growth with preserving town facilities and amenities.178 Most of Franklin’s open space is protected in perpetuity, though several parcels have limited or no protection. Parcels under consideration for acquisition by the Town embody the vision of creating an expansive green belt similar to Boston's Emerald Necklace, prioritizing habitat preservation and open space connectivity.

Recreation Management

The town's recreational facilities are well-used and well-maintained, striving to be accessible to all. Many of these facilities operate near full capacity daily, indicating an ongoing need to expand indoor and outdoor spaces to accommodate more participants. Expanding opportunities for people to access popular activities like pickleball and soccer would help meet the current demand. Along with increased demand for recreational use, the amount of parking, particularly around Maple Hill and Dacey Community Fields, should be considered.

OPPORTUNITIES

Enhanced Recreation and Inclusivity

Increasing the number of accessible trails presents an opportunity to promote recreational activities for a broader range of community members, including those with mobility challenges. This contributes to a more inclusive and diverse recreational environment. Through outreach and communication, Franklin continues to promote open space and recreational facilities throughout town. Franklin is in the process of adding signage at various open spaces and recreation areas to facilitate easy navigation. Additionally, signage can educate visitors on a variety of local environmental, cultural, and recreational information.

Increase in Public Outreach

With over 700 people in the community participating in the 2023 Master Plan and Open Space surveys, there is a consensus for increasing public awareness of open space and recreation amenities and facilities. Data gathered from the 2023 Open Space and Recreation Plan (OSRP) shows common improvements the public wants to incorporate moving forward including trail maintenance, trail and boundary markers, habitat improvement, invasive species management, tree protection, and aquatic connectivity.

The Open Space and Recreation, Natural, Cultural, and Historic Resources Subcommittee (OSRP NCHR) members have successfully utilized Instagram, Facebook, and the Farmer’s Market as effective platforms for communication and public engagement.180 This initiative has enabled the expansion of communication channels through social media leverage and the dissemination of information at community events, thereby educating residents across all age groups.

Future Planning

Town officials created a 7-year action plan as part of the 2023 OSRP to guide the town in prioritizing needs and resources. It utilizes public feedback and participation obtained over the past decade to achieve the goals and objectives for future open space and recreation advancement and outreach. This plan aims to enhance public awareness and conserve open space resources. The progression and goals of the action plan serve as the foundation for most OSRP NCHR meetings.

Local Policies and Practices

The Town hopes to move towards preserving the character of Franklin with a balanced mix of development and open space. Policies such as the Community Preservation Act (CPA), allow for two percent of resident taxes to be put towards local preservation of open space, historic sites, and affordable housing. Town officials are considering increasing the levy to three percent and have received favorable public feedback for this change. The CPA includes Chapter 61 land for conservation, recreational, and agricultural use. 

A recent example of CPA utilization is the Town successfully acquiring Schmidt Farm in 2022, a valuable piece of land spanning over 100 acres. To preserve the legacy of agriculture, the Town secured these rolling fields and forested areas through a 20-year borrowing plan using CPA funds.182 The Agricultural Commission envisions promoting sustainable practices in Franklin and aims to utilize this newly acquired parcel for education and conservation.

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Continue reading this Master Plan section in PDF format

https://drive.google.com/file/d/1gtnxpyp39SnfKinQcUlp2U7M1Sas3cdB/view?usp=drive_link

Complete 2025 Master Plan report

https://www.franklinma.gov/DocumentCenter/View/4018/Final-Report

Town of Franklin Master Plans (prior years)

https://www.franklinma.gov/295/Master-Plan

Franklin Restaurant Week Coming back this December !!!

Calling All Franklin Restaurants:

Franklin Restaurant Week is coming Saturday, December 12 through Sunday, December 20, and we’re inviting Franklin restaurants to participate!

Restaurant Week is an opportunity to showcase Franklin’s vibrant dining scene and encourage residents and visitors to explore local restaurants, try something new, and support the businesses that help make our community special.

The Town of Franklin and the Franklin Downtown Partnership are collaborating to bring this celebration to the community, with participating restaurants and their offerings promoted and highlighted on a dedicated program website created specifically for this winter’s Restaurant Week.

A Festive Start to Restaurant Week

Restaurant Week will kick off on Saturday, December 12, the same day as A Wreath of Franklin, taking place throughout downtown Franklin from 11 AM to 4 PM.

The day will feature holiday festivities, local shopping, arts and cultural activities, and a pop-up arts market at THE BLACK BOX, creating a great opportunity for residents and visitors to spend the day downtown, shop local, and enjoy a meal at one of Franklin’s restaurants.

With Restaurant Week beginning that same day, we hope to create a festive kickoff to the holiday season while encouraging visitors to shop, dine, and celebrate local throughout the week.

Interested in Participating? 

As part of the form, restaurants will be asked to submit their final Restaurant Week menu, special, deal, or other promotional offering. Please have your offering finalized when completing the form, as this information will be used to promote your restaurant during Restaurant Week.

Restaurant Sign Up Form

Please complete the participation form by Friday, October 23.

Questions?

Contact Communications Director Liz Kalaijian at ekalaijian@franklinma.gov 

or Franklin Downtown Partnership Executive Director Jenna Reilly at franklindowntownpartnership@gmail.com .

We hope you’ll join us for Franklin Restaurant Week and help us celebrate Franklin’s local restaurants, businesses, artists, and community this holiday season!

Town of Franklin 2025 Master Plan: Key Issues and Opportunities - Part 3 of 8 - Land Use

Land Use

ISSUES

Zoning

Historically, land use policy in Franklin has been reactive to development, with restrictive dimensional regulations hindering desired multifamily and mixed-use development in the downtown area. Building height requirements and large minimum lot size, frontage, and setback requirements conflict with historic development patterns and limit overall vibrancy. Stakeholders, including the Franklin For All project, have noted that zoning regulations may be overly prohibitive, restricting desired development. 

The zoning bylaw in Franklin lacks a clear definition for mixed-use development, potentially causing confusion and inconsistency in development projects. Current zoning requirements make small infill developments challenging and restrict existing parcels from redevelopment. Developers identify high parking requirements as barriers to redevelopment projects.

Balancing growth and Small-Town Character

Franklin faces the challenge of balancing needed growth and development with other goals like expanding protected open space, historic preservation, and retaining the town’s small-town character (that stakeholders often see as at odds with growth). Land use planning and zoning will play a critical role in guiding future development that supports Franklin’s vision for its future.

OPPORTUNITIES

Zoning

Downtown Franklin represents an opportunity for the Town to be more proactive in its planning by readdressing dimensional requirements that currently restrict multifamily and mixed-use development in the core downtown area.

Mixed Use

Simplifying regulations and allowing mixed-use development by-right in appropriate districts, such as the Downtown Commercial, Commercial I, and Mixed Business Innovation Districts, would improve clarity and consistency in development projects. Additionally, considering mixed-use development by special permit in the Mixed Business Innovation (MBI) District could encourage innovative projects while maintaining a focus on commercial use. For example, in the MBI District, the Town could decide to require that more than half of the square footage is designated for commercial use.

Designating a Local Historic Preservation Overlay District

Although Franklin has two local historic districts, the Town has not yet established a Historic Preservation Overlay District. Establishing this overlay district would give Franklin greater opportunities to preserve historic properties and create guidelines for renovation and redevelopment on historic properties.

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Continue reading this Master Plan section in PDF format

https://drive.google.com/file/d/1gtnxpyp39SnfKinQcUlp2U7M1Sas3cdB/view?usp=drive_link

Complete 2025 Master Plan report

https://www.franklinma.gov/DocumentCenter/View/4018/Final-Report

Town of Franklin Master Plans (prior years)

https://www.franklinma.gov/295/Master-Plan

Town of Franklin 2025 Master Plan: Key Issues and Opportunities - Part 4 of 8 - Natural, Cultural, Historic Resources

Natural, Cultural, Historic Resources

ISSUES

Water Supply

Franklin depends on groundwater for its public water supply. Protecting and managing both the

quality and quantity of this resource is critical for the town’s sustainability.

Environmental Concerns

The town faces challenges related to invasive species management, water quality, and flood control. Beaver populations and their dams contribute to flooding issues, while algae blooms in water bodies threaten wildlife and water quality and diminish the overall attractiveness of these areas to residents.

 

Development Limitations

Most easily developable land has been utilized, but remaining lands contain environmental constraints, such as wetlands. The permitting process for residential subdivisions on Chapter 61B land highlights the challenge of balancing development with environmental preservation.

Capacity Constraints

The town experiences limitations in staff, resources, and time, which can impede the effective management of environmental issues and the implementation of conservation initiatives. 

OPPORTUNITIES

Natural Resources Education

Continuing education about natural resources and environmental conservation presents an opportunity to raise awareness and foster community involvement in protecting the town’s resources.

Accessibility

Improving accessibility to open space areas and preserving them for recreational and educational purposes can enhance community well-being and environmental stewardship.

Indigenous History Integration

Increasing knowledge of indigenous history and incorporating it into open space areas promotes cultural enrichment and fosters a deeper connection to the land and its heritage.

Schmidt’s Farm

Developing amenities such as bike trails and sitting areas at Schmidt’s Farm can attract residents to enjoy open spaces while promoting sustainable recreational activities.

Wildlife Management

Exploring more ethical ways to manage wildlife populations, such as beavers and deer, presents an opportunity to address environmental challenges while respecting animal welfare. In 2022, there were eighteen incidents related to beavers, often requiring lethal removal or dam breaching in various locations across Franklin.

 

Natural Resource Protection

Protecting valuable natural resources such as forests, wetlands, and water bodies provides numerous benefits, including climate resiliency, habitat preservation, and water quality improvement.

Cultural and Historic Resources Preservation

Franklin has numerous historic sites and landmarks that contribute to its cultural identity. Opportunities exist to preserve and maintain these sites, through partnerships with the Cultural District Committee and Cultural Commission. Additionally, supporting art festivals, cultural celebrations, and performances could help showcase the diversity and vibrancy of Franklin’s art community and cultural resources.

Water Bodies Protection

Prioritizing protection efforts for water bodies including the Charles River, Mine Brook, and Uncas Pond, which serve as drinking water sources and support endangered species, is crucial for long-term environmental sustainability.

By addressing these issues and capitalizing on the opportunities, the town of Franklin can work towards a more sustainable and resilient future while preserving its natural heritage for future generations.

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Continue reading this Master Plan section in PDF format

https://drive.google.com/file/d/1gtnxpyp39SnfKinQcUlp2U7M1Sas3cdB/view?usp=drive_link

Complete 2025 Master Plan report

https://www.franklinma.gov/DocumentCenter/View/4018/Final-Report

Town of Franklin Master Plans (prior years)

https://www.franklinma.gov/295/Master-Plan

Town of Franklin 2025 Master Plan: Key Issues and Opportunities - Part 1 of 8 - Economic Development

This document outlines the major challenges currently faced by the Town of Franklin. These key issues, along with potential opportunities, are instrumental in understanding and shaping the Town’s Master Plan update. Additionally, they contribute to the formulation of the town’s vision, goals, and strategies for the next ten to twenty years.

Economic Development

ISSUES

Downtown Revitalization

Franklin has a vibrant downtown with restaurants and retail stores, yet faces various challenges including traffic issues, run down storefronts, limited accessibility by bike or foot, high commercial rents, and a need for additional shops and casual dining options. The town has already taken significant steps to support the revitalization of the downtown, and stakeholders identify a desire for continued planning, investment, and development in this area. By implementing recommendations from the Franklin For All Rezoning Project and MAPC Market Study, and continuing collaboration with groups like the Franklin Cultural Committee and Franklin Downtown Partnership, the town has the opportunity to make Downtown Franklin a vibrant, destination downtown.

Labor Force/Employment Base Mismatch

Franklin’s well-educated, highly skilled labor force largely depends on external/regional employment opportunities. While Franklin's employment base offers some high-wage employment, most local jobs exist in lower-wage industries that provide goods and services to Franklin’s residents, but not many opportunities for residents to work locally. Stakeholders state an interest in seeing commercial investments to expand job opportunities in town.

Sign Bylaw

Stakeholders find the sign bylaw difficult for businesses to understand. The MAPC Market Study noted the opportunity for Franklin to revise the sign bylaw to allow for more creative and varied signage in commercial and industrial areas to attract business and improve pedestrian wayfinding.

Need for Affordable Housing

There is a pressing need for affordable housing in Franklin, a concern echoed by stakeholders. Addressing this issue is crucial to ensure housing accessibility for all residents and to support the town’s economic development by providing a stable workforce.

OPPORTUNITIES

Downtown Revitalization

The downtown area presents significant development opportunities. There is strong resident support for additional planning, investment, and development in this area. By implementing recommendations from initiatives like the Franklin For All rezoning project and MAPC Market Study, the town can create a vibrant downtown. Measures such as establishing a facade improvement program and offering financial incentives for mixed-use development can stimulate economic activity and attract businesses and visitors.

Property Redevelopment and Façade Improvement

Redeveloping vacant, deteriorated, or contaminated properties in downtown Franklin presents an opportunity to enhance the area’s aesthetic and economic value. Implementing Façade Improvement Programs, supported by grants and loans, can attract businesses, and improve the overall appearance of the commercial district. Franklin for All recommended establishing a façade improvement program for small businesses and property owners in the Downtown.

Creating a program to provide loan or grant funding to small-businesses and property owners could provide an incentive for owners of existing buildings to make façade improvements like new signage, awnings, painting, lighting, and more. To fund this program, Franklin could use payments from the 40R Smart Growth District or from in-lieu fees generated through inclusionary zoning. A façade improvement program should be supplemented by design guidelines to ensure that upgrades match the desired aesthetic for Franklin Center. These can be the same design guidelines as those associated with the proposed 40R Smart Growth District, or they can exist as their own document.

Vacant storefronts in the downtown area can be attributed to high rental costs that make commercial spaces unaffordable, especially to small-business owners. Providing financial assistance to small-business owners could help incentivize desired commercial uses in Franklin Center. Filling these vacancies is important for downtown vibrancy and local economic development.

The Massachusetts Vacant Storefronts Program (MVSP) was created in 2018 to encourage new occupancy of vacant storefronts. Municipalities may apply to the Economic Assistance Coordinating Council (EACC) for certification to designate a downtown area as a Certified Vacant Storefront District. After achieving such a designation, businesses or individuals can work with the municipal designee to apply to the EACC for refundable Economic Development Incentive Program tax credits of up to $10,000 for leasing and occupying a vacant storefront in that district. Municipalities must provide a source of matching funds. Community Preservation Act (CPA) funding may be a good option for this local match.

Mixed-Use Development

Incorporating mixed-use development in downtown Franklin can attract more residents and businesses, fostering a lively community and supporting local commerce. Offering financial incentives to downtown businesses with well-integrated mixed-use development would keep people in the area, stimulate economic activity, and keep commerce local.

Tourism and Event Attractions

Franklin can leverage its cultural resources, historic sites, and performing arts scene to attract visitors and stimulate economic activity. Investing in cultural districts and promoting events can enhance the town’s appeal as a destination for residents and visitors.

Targeted Industry Recruitment

Franklin has the opportunity to attract key industries such as Life Sciences and Clean Energy, leveraging its existing strengths and competitive advantages to become a regional competitor.

Partnership with Dean College

Collaborating with Dean College offers opportunities to meet the needs and interests of students while enhancing downtown Franklin’s nightlife and entertainment offerings. Strengthening connections between local businesses and the student population can drive economic growth and vitality. Dean College has been an extremely important partner for the Town (for example, hosting monthly FDP meetings). Strengths identified were that Dean College brings in a younger, more diverse population to Franklin. College students find Franklin Center to be clean, safe, and its shops to be welcoming. The Harvest Festival is seen as a boon for Franklin and bringing in younger crowds. Dean College roundtable participants also feel that the Franklin meets their needs in grocery stores, pharmacies, and hairdressers. Local stores that are frequented by students include Little Shop of Olive Oils, Elizabeth's Bagels, and Birchwood Bakery. Participants stated that the town could and should utilize its green spaces for students, in particular the Town Common could be used for more outdoor events and food trucks. They also stated there is a disconnect between local businesses and the student population's needs, and that pizza shops seem to be the only types of restaurants that thrive in town. There is little knowledge about what the town has to offer the student population. Students generally frequented chains such as Starbucks, Dunkin Donuts, and pharmacies, and that there is a lack of entertainment in town outside of Dean College. Dean College roundtable participants generally stated that Franklin was weak in men's apparel, bookstores, independent coffee shops and clubs/bars. Dean College roundtable participants thought that Franklin Center lacked cultural attractions, gathering places, and outdoor and nightlife activities.

Redevelopment of Underutilized Properties

The town has opportunities to redevelop underutilized commercial and industrial properties and superfund and brownfields sites. For example, in 2023, Franklin was awarded $500,000 by the EPA to support remediation of the former “Nu-Style Property”; a critical step towards eventual redevelopment of the site and continued investment of the Grove St. corridor.

Capacity for Economic Development

The town has the necessary infrastructure and resources to facilitate economic development, including capable town staff, dedicated committees, and completed economic development initiatives. Continued collaboration and strategic planning will further enhance Franklin’s economic opportunities. 

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Continue reading this Master Plan section in PDF format
https://drive.google.com/file/d/1gtnxpyp39SnfKinQcUlp2U7M1Sas3cdB/view?usp=drive_link

Complete 2025 Master Plan report
https://www.franklinma.gov/DocumentCenter/View/4018/Final-Report

Town of Franklin Master Plans (prior years)
https://www.franklinma.gov/295/Master-Plan