Economic Development Subcommittee previews the branding & marketing multiyear plan - June 21, 2023 (audio)

FM #1018 = This is the Franklin Matters radio show, number 1018 in the series. 

This session of the radio show shares the Economic Development Subcommittee meeting held on Wednesday, June 21, 2023. 

Attending: Chair M Hamblen, C Frongillo, G Jones, P Sheridan, Town Administration: J Hellen, L Rivera, J Jacobson, B Taberner, A Love

The branding and marketing plan as drafted by Julie Jacobson & Lily Rivera was previewed with the Subcommittee. Utilization of 2 grants to provide funding for consultant work to develop the brand is incorporated into this multi year effort.

Implementation costs may be minimized for office stationary as the new letterheads, etc. can get integrated upon restocking. How the branding is implemented across the signs and vehicles remains to be determined and will have a cost factor.

The recording runs 34 minutes, so let’s listen to the Economic Development Subcmte discussion on June 21, 2023. Audio file -> https://franklin-ma-matters.captivate.fm/episode/fm-1018-economic-development-subcmte-mtg-06-21-23

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Meeting agenda =>    

https://www.franklinma.gov/economic-development-subcommittee/agenda/june-21-2023-edc-meeting-agenda

My notes -> https://drive.google.com/file/d/1QHhMhnwr3_y_TMLrqQskm2An80ytHjZ1/view?usp=drive_link 

Meeting video -> https://www.youtube.com/live/xF310S39Bw8

--------------

We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial.  

This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.

 

How can you help?

• If you can use the information that you find here, please tell your friends and neighbors

• If you don't like something here, please let me know

Through this feedback loop we can continue to make improvements. I thank you for listening.

For additional information, please visit Franklinmatters.org/ or www.franklin.news/

If you have questions or comments you can reach me directly at shersteve @ gmail dot com

The music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana"  c. Michael Clark & Tintype Tunes, 2008 and used with their permission.

I hope you enjoy!

------------------

You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"

Economic Development Subcommittee previews the branding & marketing multiyear plan - June 21, 2023 (audio)

Economic Development Subcommittee previews the branding & marketing multiyear plan - June 21, 2023 (video)

The Economic Development Subcommittee met on June 21, 2023 beginning at 5:53 PM. The Franklin TV recording of the meeting is available for viewing ->   https://www.youtube.com/live/xF310S39Bw8

You may access the agenda and links for the meeting here: https://www.franklinma.gov/economic-development-subcommittee/agenda/june-21-2023-edc-meeting-agenda

Shared from -> https://www.franklinma.gov/home/news/economic-development-subcommittee-june-21st-2023

Economic Development Subcommittee previews the branding & marketing multiyear plan - June 21, 2023 (video)

MCOA Interactive Workshop: Branding & Conducting Your Job Campaign - March 28

Interactive Workshop: Branding & Conducting Your Job Campaign

Tuesday March 28^th: 10 AM  – 11:30 AM

 

Tom Peters famously said, "We are CEOs of our own companies: Me, Inc."

 

But, what does that mean we should do?

It means you need to brand yourself just as companies do.

 

Join us to learn about and discuss personal branding and marketing yourself.

Why you need to know about this: Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers. Mastering personal branding puts you in the top 2% of applicants and greatly enhances your chance of being selected for the job.

 

New to the program?  Registration is required.

https://50plusjobseekers.org/event/branding-and-conducting-your-job-campaign/

 

For more information, contact:

50plusjobseekersadmin@mcoaonline.com

--

Ed Lawrence

www.getstart-ed.com

CPRW; NCOPE

Certified Interview Coach

Authorized DISC Administrator

Member, CPRW Certification Committee

MCOA Interactive Workshop: Branding & Conducting Your Job Campaign - March 28

50+ Job Seekers: Personal Branding with Stephen Melanson

50+ Job Seekers in MA Statewide Networking Group

Thursday, April 21^st: 2 - 4 pm

Stephen Melanson

Personal Branding: How to use 'Simplicity' to differentiate, compete, and win

Personal Branding is a particularly difficult path these days with so much competition in the marketplace. Not only do you need to capture the right people's attention, but once you do, you are often dealing with an overwhelmed and skeptical audience.

Simplicity and Verbal Branding solves these and many more issues for finding your next role.

 

Join us as Stephen Melanson explains:

 

·        How to apply Simplicity as a mission-critical, multi-impact business tool.

·        What Verbal Branding is and why it's a game-changer.

·        Why you should eliminate the elevator pitch mindset forever.

·        How to marginalize the competition.

·        Why memory might be the most important issue of all.

·        How to expand your networking capability and reach.

·        The business math equation that drives performance.

·        How to painlessly practice and see immediate results.

 

Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. He is a management consultant, trainer, Verbal Branding expert, and – as featured on Forbes.com – originator of the only 'Differentiation and Business Simplicity' platform of its kind worldwide. Mr. Melanson is a service provider for individuals and small through Fortune 100 firms.

 

Register in advance for this special event:

https://zoom.us/meeting/register/tJEtf-GopjMtGtREV5kEQqte0vH5UHAhPid0

 

After registering, you will receive a confirmation email containing information about joining the meeting.

New to the program? Registration is Required: https://50plusjobseekers.org/outreach/registration/

For more information contact Denise Magnett: 50plusjobseekersadmin@mcoaonline.com

Thank you!

--

Ed Lawrence

www.getstart-ed.com

Authorized DISC Administrator

Member, CPRW Certification Committee; NCOPE

50+ Job Seekers: Personal Branding with Stephen Melanson

_

50+ Job Seekers in MA Statewide Networking Groups -Special Zoom Event - Apr 21

50+ Job Seekers in MA Statewide Networking Groups

Special Zoom Event

Thursday, April 21^st: 2 - 4 pm

Stephen Melanson

Personal Branding: How to use ‘Simplicity’ to differentiate, compete, and win

 Personal Branding is a particularly difficult path these days with so much competition in the marketplace. Not only do you need to capture the right people’s attention, but once you do, you are often dealing with an overwhelmed and skeptical audience. Simplicity and Verbal Branding solves these and many more issues for finding your next role.

 

Join us as Stephen Melanson explains:

 

·        How to apply Simplicity as a mission-critical, multi-impact business tool.

·        What Verbal Branding is and why it’s a game-changer.

·        Why you should eliminate the elevator pitch mindset forever.

·        How to marginalize the competition.

·        Why memory might be the most important issue of all.

·        How to expand your networking capability and reach.

·        The business math equation that drives performance.

·        How to painlessly practice and see immediate results.

 

Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. He is a management consultant, trainer, Verbal Branding expert, and – as featured on Forbes.com – originator of the only ‘Differentiation and Business Simplicity’ platform of its kind worldwide. Mr. Melanson is a service provider for individuals and small through Fortune 100 firms.

 

Register in advance for this special event:

https://zoom.us/meeting/register/tJEtf-GopjMtGtREV5kEQqte0vH5UHAhPid0

 

After registering, you will receive a confirmation email containing information about joining the meeting.

 Download a flyer for this event as a reminder ->   https://drive.google.com/file/d/1OorGp7zOCwrws83aTh-naV1aJUgC8b2v/view?usp=sharing

50+ Job Seekers in MA Statewide Networking Groups -Special Zoom Event - Apr 21

Economic Development Subcommittee meeting - Oct 20, 2021 (audio)

FM #642 = This is the Franklin Matters radio show, number 642 in the series. 

This shares the Economic Development Subcommittee meeting that was held on Wednesday, October 20, 2021. 

The meeting was started in a hybrid mode; all four committee members were participating; three were present in the Council Chambers, one via the Zoom connection. Some public participants and the Town Administration staff were in person. Other public participants were able to via the Zoom conference bridge. The fourth member eventually joined the meeting in person.

Links to the meeting agenda and my notes are in the show notes. Link to the wayfinding and branding document is included also. 

The meeting recording runs about 42 minutes.  Let’s listen to the Economic Development Subcommittee meeting for Oct 20

Audio file ->  https://player.captivate.fm/episode/51224e0d-52aa-4029-9165-bf00e7a1370f

-----------

Meeting agenda 

https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-10-20_edc_agenda_.pdf 

 

Presentation document shared during the meeting

https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/community_branding_and_wayfinding_final.pptx.pdf

My notes captured via Twitter and shared here in summary form

https://www.franklinmatters.org/2021/10/recap-economic-development-committee.html 

--------------

We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. 

This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.

 

How can you help?

• If you can use the information that you find here, please tell your friends and neighbors

• If you don't like something here, please let me know

Through this feedback loop we can continue to make improvements. I thank you for listening.

 

For additional information, please visit Franklinmatters.org/

If you have questions or comments you can reach me directly at shersteve @ gmail dot com

The music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana"  c. Michael Clark & Tintype Tunes, 2008 and used with their permission.

I hope you enjoy!

------------------

You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"

 

Economic Development Subcommittee meeting - Oct 20, 2021 (audio)

Recap: Economic Development Committee gets update on wayfinding and branding effort

Quick Recap:

• Lily Rivera presented a plan and outline for developing a complete brand package for the Town incorporating community input to resolve inconsistencies seen today and set stage for a more unified and helpful approach to communications, including signs.
• Presentation doc link included in the notes

 
----
As with most meetings in this pandemic period, I took my notes via Twitter during the meeting reporting live from the Council Chambers
 
The Twitter hashtag can be found online  #edc1020

https://twitter.com/search?q=%23edc1020&src=typed_query 

 

Agenda document -   https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-10-20_edc_agenda_.pdf 

 

Presentation document shared during the meeting

https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/community_branding_and_wayfinding_final.pptx.pdf

Photos captured during the meeting

https://photos.app.goo.gl/t4MNbS5Y6w5CDGng6

• ready to live tweet the EDC meeting, agenda doc https://franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-10-20_edc_agenda_.pdf… here with connection info #edc1020 Frongillo remote, Hamblen (chair), Jones, Bissanti in chambers
• Chair Hamblen opens meeting with protocol and statement and acknowledgement of process, confirms Frongillo can hear/participate  #edc1020
• TA Jamie Hellen introduces Lily Rivera (Marketing and Communications Specialist) split between Town and School District communications #edc1020 She has a presentation doc on wayfinding combined with Town branding to provide update since last meeting
• slide link to be added later. Some photos (screen grabs to be captured in meantime) #edc1020
• key questions: What is the goal of wayfinding signs? #edc1020 samples from Foxboro, Amherst, Walk Boston Worcester Districting (i.e. sense of arrival) (Worcester also incorporated local artists works)
• Commonwealth of MA branding guide is an example of the thoroughness of detail, note every company has (or should have) a branding guide, Dunkin and Honey Dew for example - #edc1020 from personal experience I know Fidelity and John Hancock go to this level of detail
• Example of Ware with a complete branding package as well as business development, example of Boston visioning campaign. What should Franklin be in 2028? #edc1020
• did get info and names from folks at the Harvest Festival at the MAPC booth. Chair thanks folks for work in supporting committee during the time, this is last meeting before election #edc1020
• meeting adjourns, #edc1020  stay tuned for Town Council meeting coming up at 7 PM

 
Audio recording of meeting to be available in couple of days

Economic Development Committee gets update on wayfinding and branding effort

Economic Development Subcommittee Meeting - October 20, 2021 - 5:45 PM

Economic Development Subcommittee Meeting 

October 20, 2021

The Economic Development Subcommittee will meet on Wednesday October 20, 2021 at 5:45 PM. Please find the agenda and links for the upcoming Economic Development Subcommittee meeting posted here: https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-10-20_edc_agenda_.pdf

Agenda:

1. Wayfinding signs update discussion

Economic Development Subcommittee Meeting  - October 20, 2021 - 5:45 PM

FM #603 - Economic Development SubComm Mtg - 09/15/21 (audio)

FM #603 = This is the Franklin Matters radio show, number 603 in the series. 

This shares the Economic Development Subcommittee meeting that was held on Wednesday, September 15, 2021. 

The meeting was conducted in a hybrid mode; the three committee members present were in the Council Chambers, along with some public participants and the Town Administration staff. Others were able to via the Zoom conference bridge. 

Links to the meeting agenda and my notes are in the show notes. The meeting recording runs about thirty-seven minutes (~:37).  Let’s listen to the Economic Development Subcommittee meeting for Sep 15. Audio file => https://player.captivate.fm/episode/bbb4f182-2c73-46c5-8a8b-f7ad8a00e315

-----------

Meeting agenda 

https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-09-15_edc_agenda_.pdf 

My notes captured via Twitter and shared here in summary form

https://www.franklinmatters.org/2021/09/recap-economic-development-subcommittee.html 

--------------

We are now producing this in collaboration with Franklin.TV and Franklin Public Radio (wfpr.fm) or 102.9 on the Franklin area radio dial. 

This podcast is my public service effort for Franklin but we can't do it alone. We can always use your help.

 

How can you help?

• If you can use the information that you find here, please tell your friends and neighbors

• If you don't like something here, please let me know

Through this feedback loop we can continue to make improvements. I thank you for listening.

 

For additional information, please visit Franklinmatters.org/

If you have questions or comments you can reach me directly at shersteve @ gmail dot com

The music for the intro and exit was provided by Michael Clark and the group "East of Shirley". The piece is titled "Ernesto, manana"  c. Michael Clark & Tintype Tunes, 2008 and used with their permission.

I hope you enjoy!

------------------

You can also subscribe and listen to Franklin Matters audio on iTunes or your favorite podcast app; search in "podcasts" for "Franklin Matters"

FM #603 - Economic Development SubComm Mtg - 09/15/21 (audio)

Recap: Economic Development Subcommittee discusses wayfinding signs and branding

Quick Recap:

• Wayfinding signs an open recommendation to be worked on, also involves discussion on 'branding' before getting into what signs where
• Needs to be a collaborative effort across multiple stakeholders in the community, will likely be a multiyear effort and cost a few dollars.
• Update on initial scope possible for Oct 20 meeting  

 
----
As with most meetings in this pandemic period, I took my notes via Twitter during the meeting although this time, reporting live from the Council Chambers.
 
The Twitter hashtag can be found online  #edc0915 
https://twitter.com/search?q=%23edc0915&src=typeahead_click
 
Agenda doc (including connection info) ->   
https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-09-15_edc_agenda_.pdf
 
 

• Live reporting for the Economic Development Subcommittee meeting about to begin Agenda: 1. Wayfinding signs discussion #edc0915 full agenda doc -> https://franklinma.gov/sites/g/files/
  
• Chair Hamblen opens meeting, Frongillo and Jones present, Bissanti not; #edc0915
  
• why wayfinding signs? it was part of the report delivered to the town as a recommendation (link to be added later) #edc0915 a subgroup had started looking at this, Lily now here will pick this up
  
• what are the elements of the wayfinding program, not just signs and colorcoding; what do you point to? Where will people want to go? Coordinate with the Cultural District (for example) #edc0915
  
• Example of North Adams and their branding #edc0915 (screen grab)
  
• it will take time and discussions (multiple of them) to build consensus on what to highlight and how to do so; aside from the actual branding of the sign/community itself. #edc0915
  
• who are we? do we use the 'standard' Ben images, which already have quite a few varieties #edc0915 ToF had prepared a grant some years ago for a wayfinding project.
  
• I got up to add: 2028 is a key year for Franklin (250th anniversary); could the listing be shared so others can view and prepared for this discussion? #edc0915
  
• can get an update for the Oct 20th meeting; meeting adjourns #edc0915
  

 

Audio recording of meeting to be available in couple of days
 

screengrab of an example from North Adams and what they did