FTC Consumer Alerts: New brochure for social media influencers

Who is a "social media influencer?" Actually while this message is targeted to those on social media who are attempting to make a living doing so, anyone on social media can be an influencer. It is good to be aware of the legal rules we should all play by.

FTC Consumer Alerts: brochure for social media influencers New brochure for social media influencers by Lesley Fair, Attorney, FTC Division of Consumer & Business Education Chances are you know an influencer – a person who works with a brand to recommend or endorse a product in social media. Maybe you work at a company that uses influencers or perhaps that describes you, a friend, or a family member.  Then you should read a new FTC brochure: Disclosures 101 for Social Media Influencers. Read more and download the brochure https://www.consumer.ftc.gov/blog/2019/11/new-brochure-social-media-influencers?utm_source=govdelivery  This is a free service provided by the Federal Trade Commission.

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