Recap: Economic Development Subcommittee discusses wayfinding signs and branding

Quick Recap:

• Wayfinding signs an open recommendation to be worked on, also involves discussion on 'branding' before getting into what signs where
• Needs to be a collaborative effort across multiple stakeholders in the community, will likely be a multiyear effort and cost a few dollars.
• Update on initial scope possible for Oct 20 meeting  

 
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As with most meetings in this pandemic period, I took my notes via Twitter during the meeting although this time, reporting live from the Council Chambers.
 
The Twitter hashtag can be found online  #edc0915 
https://twitter.com/search?q=%23edc0915&src=typeahead_click
 
Agenda doc (including connection info) ->   
https://www.franklinma.gov/sites/g/files/vyhlif6896/f/agendas/_2021-09-15_edc_agenda_.pdf
 
 

• Live reporting for the Economic Development Subcommittee meeting about to begin Agenda: 1. Wayfinding signs discussion #edc0915 full agenda doc -> https://franklinma.gov/sites/g/files/
  
• Chair Hamblen opens meeting, Frongillo and Jones present, Bissanti not; #edc0915
  
• why wayfinding signs? it was part of the report delivered to the town as a recommendation (link to be added later) #edc0915 a subgroup had started looking at this, Lily now here will pick this up
  
• what are the elements of the wayfinding program, not just signs and colorcoding; what do you point to? Where will people want to go? Coordinate with the Cultural District (for example) #edc0915
  
• Example of North Adams and their branding #edc0915 (screen grab)
  
• it will take time and discussions (multiple of them) to build consensus on what to highlight and how to do so; aside from the actual branding of the sign/community itself. #edc0915
  
• who are we? do we use the 'standard' Ben images, which already have quite a few varieties #edc0915 ToF had prepared a grant some years ago for a wayfinding project.
  
• I got up to add: 2028 is a key year for Franklin (250th anniversary); could the listing be shared so others can view and prepared for this discussion? #edc0915
  
• can get an update for the Oct 20th meeting; meeting adjourns #edc0915
  

 

Audio recording of meeting to be available in couple of days
 

screengrab of an example from North Adams and what they did