Thursday, September 16, 2021

Recap: Economic Development Subcommittee discusses wayfinding signs and branding

Quick Recap:
  • Wayfinding signs an open recommendation to be worked on, also involves discussion on 'branding' before getting into what signs where
  • Needs to be a collaborative effort across multiple stakeholders in the community, will likely be a multiyear effort and cost a few dollars.
  • Update on initial scope possible for Oct 20 meeting  
As with most meetings in this pandemic period, I took my notes via Twitter during the meeting although this time, reporting live from the Council Chambers.
The Twitter hashtag can be found online  #edc0915
Agenda doc (including connection info) ->
  • Live reporting for the Economic Development Subcommittee meeting about to begin Agenda: 1. Wayfinding signs discussion #edc0915 full agenda doc ->
  • Chair Hamblen opens meeting, Frongillo and Jones present, Bissanti not; #edc0915
  • why wayfinding signs? it was part of the report delivered to the town as a recommendation (link to be added later) #edc0915 a subgroup had started looking at this, Lily now here will pick this up
  • what are the elements of the wayfinding program, not just signs and colorcoding; what do you point to? Where will people want to go? Coordinate with the Cultural District (for example) #edc0915
  • Example of North Adams and their branding #edc0915 (screen grab)
  • it will take time and discussions (multiple of them) to build consensus on what to highlight and how to do so; aside from the actual branding of the sign/community itself. #edc0915
  • who are we? do we use the 'standard' Ben images, which already have quite a few varieties #edc0915 ToF had prepared a grant some years ago for a wayfinding project.
  • I got up to add: 2028 is a key year for Franklin (250th anniversary); could the listing be shared so others can view and prepared for this discussion? #edc0915
  • can get an update for the Oct 20th meeting; meeting adjourns #edc0915

Audio recording of meeting to be available in couple of days
screengrab of an example from North Adams and what they did
screengrab of an example from North Adams and what they did

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