The Economic Development Subcmte met on Wednesday Sep 4, 2024 as scheduled. All four members participated, one (Frongillo) initial was remote and then joined in person).
Deputy Administrator Amy Frigulietti provided an overview of the consultant selection process which was put out to bids, the bids reviewed, consultants interviewed, and then Franklin resident A.J. Rebecchi was announced as selected.
The branding survey responses and other materials collected in this effort will be shared with AJ as work on the branding continues.
The town seal will remain for official documents. The branding effort will better position Franklin departmental information with a consistent look & feel, better enable sharing of info via the social channels, and be utilized gradually in the planned wayfinding signs, vehicles markings, etc.
Agenda doc ->
The 5 vendor submissions can be found in the agenda doc. The winning selection (AJ's) is here -> https://www.franklinma.gov/sites/g/files/vyhlif10036/f/uploads/aj_rebecchi_branding_proposal_1.pdf
Franklin TV video link -> https://www.youtube.com/watch?v=sONSboI1JCM
My recap is based upon a late arrival to the meeting (Board of Health meeting ran later than normal), and a review of the video replay. I did not make a PDF of my Twitter notes as they were minimal given the shortness of this meeting (20 minutes) and nature of the information shared.
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| Marketing and Branding efforts |
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