NPR signs change for a reason

Wondering why the NPR logo looks a little different today?

After a year of sustained political attacks threatening to silence NPR – including Congress' rescission of $1 billion in funding for public media – we thought it was time to loudly champion the questions that live at the heart of human curiosity.

As part of a national, multi-platform campaign created in partnership with creative advertising agency Mischief @ No Fixed Address, we’re raising the three-letter questions at the core of all our journalism, and we’re putting them everywhere: across out-of-home activations in New York City, Chicago, and Washington, D.C., on feeds across social media— even on the signage in front of our headquarters.

Why? Because questions like these are at the heart of NPR's mission to create a more informed society. Because your freedom to ask “who?” “how?” and “why?” is at the cornerstone of American democracy. Because it’s a reminder that any attempt to silence curiosity will only inspire more of it.

Learn more about the campaign at the link in our bio, or at npr.org/curious.

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