"Edison Research’s Share of Ear® shows highest proportion ever of AM/FM Listening to streaming v. over-the-air
The most recent Share of Ear® study from Edison Research finds that 12% of all AM/FM radio listening is via streaming, while 88% of listening is done to a traditional, over-the-air radio signal.
AM/FM radio content in the U.S. is now available through a variety of digital apps and devices, making radio listening possible on computers, smartphones, smart speakers, and through radio station websites, apps, and third party apps. Although streaming AM/FM content continues to see small amounts of incremental growth each year, and at 12% is the highest measure yet, the largest amount of listening goes to the over-the-air (OTA) signals from devices such as car radios and clock radios."
For more about Share of Ear® https://www.shareofear.com/
|Edison Research’s Share of Ear® study is the only research that measures the entire world of audio, looking at platform of listening, time of day, device on which the audio was consumed, the kind of programming, and the location of listening|