Who listens to podcasts vs. radio? Edison Research has the answer

Via Edison Research 

"We are regularly asked about the ‘median age’ of users to different audio platforms.  Fortunately, with Edison Research’s Share of Ear® study we can answer this question – at least for those age 13 and older.   

But there are two ways to solve for this, and the differences are interesting. 

The two ways are represented in the table below.  In the first data column you see the median age for the ‘cume’ or ‘reach’ of the 13+ audience – the point where half the listeners are older and half are younger.  You will note that Streaming Audio (essentially listening to pureplays like Spotify, Pandora, Apple Music, Amazon Music, and the like – but not listening to podcasts on any of these platforms) and Podcasts have the exact same median age when looked at this way.  The median listener to AM/FM Radio is 46 years old — 12 years older than the listener to streaming and podcasts. "

Continue reading the article online

https://www.edisonresearch.com/median-age-of-listeners-v-listening-and-a-finding-about-shakira/

Who listens to podcasts vs. radio?

Edison Research: "streaming now accounts for 12% of AM/FM radio listening in the US"

"Edison Research’s Share of Ear® shows highest proportion ever of AM/FM Listening to streaming v. over-the-air

 The most recent Share of Ear® study from Edison Research finds that 12% of all AM/FM radio listening is via streaming, while 88% of listening is done to a traditional, over-the-air radio signal.

AM/FM radio content in the U.S. is now available through a variety of digital apps and devices, making radio listening possible on computers, smartphones, smart speakers, and through radio station websites, apps, and third party apps. Although streaming AM/FM content continues to see small amounts of incremental growth each year, and at 12% is the highest measure yet, the largest amount of listening goes to the over-the-air (OTA) signals from devices such as car radios and clock radios."

Continue reading the article online  https://www.edisonresearch.com/streaming-now-accounts-for-12-of-am-fm-radio-listening-in-the-u-s/

For more about Share of Ear®   https://www.shareofear.com/

You can help increase the 12% by listening to Franklin Public Radio where ever you are on the internet at wfpr.fm

Edison Research’s Share of Ear® study is the only research that measures the entire world of audio, looking at platform of listening, time of day, device on which the audio was consumed, the kind of programming, and the location of listening