Sunday, January 12, 2014

"It has an exponential positive effect”

The Milford Daily News has an article on local legislators and their use of the new social media or digital channels to communicate with their community. This is timely. I have a presentation scheduled for the Town Council meeting this Wednesday where I share what I have learned from publishing "Franklin Matters" over the past six years.

Some legislators admit they only joined Twitter when they ran for office, but Rep. Jeff Roy, a Franklin Democrat, said he was tweeting way before then. 
For the same reason he meets senior citizens at the senior center, Roy said he engages with younger constituents online. 
“I like to see who would retweet something that I posted,” he said. 
@JeffRoy tweeted this week: “I just committed to ride the Pan-Mass Challenge for 2014. Click here to join me!”
- See more at:

Social media should be one of the tools in the toolkit. My presentation is part of the Town Council agenda being published today. I will be updating it to include a couple of slides with some metrics and post that here as well.

How does Franklin Matters use social media? Briefly, each post auto generates a post to Twitter. The key posts are also scheduled to be shared on Facebook and Google+. The collection of posts on the webpage each day is emailed at 9:00 AM to those subscribers. If you would like to subscribe to the email listing you can do so here

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