"The point was really kind of just to contribute to a cause and hopefully make an impact"

From the Milford Daily News, articles of interest for Franklin, in this case ICYMI:

"There’s a new billboard in town - and a local student is its designer. 

The work by Franklin native and college student Kyle Pandiscio can be seen on highways and interstates across the nation, spreading the message not to text and drive. 

Pandiscio is a marketing student at UMass Amherst Isenberg School of Management who entered a nationwide billboard design competition sponsored by Project Yellow Light foundation. Out of 1,100 submissions nationwide, Pandiscio and his partner Julia Keefe, of Westfield, took the top prize. 

Project Yellow Light was founded by Julie and Lowell Garner who lost their 16-year-old son, Hunter, in a car crash in 2007. The organization hosts video, billboard, and radio competitions for high school and college students. Winners receive scholarships and they’ll get to see their content aired or posted around the country."

Continue reading the article online (subscription may be required)
http://www.milforddailynews.com/news/20170824/billboard-design-by-franklin-college-student-goes-national

Student Team Wins National Advertising Competition (UMass immge)