From the Pew Research Center comes a study on measuring news consumption:
"Given the increasing complexity and interconnectedness of this news landscape and concerns around overreporting of news consumption, Pew Research Center wanted to explore how best to measure news consumption: Where do currently used survey practices still work and where might changes be in order?
This report is the culmination of this effort and is organized into three sections: Chapter 1 looks at the U.S. public’s familiarity with newer concepts related to news; Chapter 2 examines possible ways to improve survey-based measures of news consumption; and Chapter 3 compares survey results to the use of passive data that comes straight from tracking software news consumers downloaded to their digital devices.
Americans are largely familiar with new technologies but often don’t think of them as news sources."
|"Survey-based measurement of news consumption is not without its own problems" (Pew Research photo)|
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