Friday, April 9, 2021

Recap-Economic Development SubComm-Mtg - 04/07/21 - Ladybug trail being planned, business guide released

Quick Recap:
  • Meeting opens with a presentation on the Ladybug Trail being planned for downtown Franklin. Slides included in notes below. Photos captured during the presentation shared as well
  • The Business Guide is now released. A flowchart to follow for starting a business and what approvals are required is a key development since the draft was shared earlier.
  • Discussion o the overall marketing strategy and key branding elements is desired but the meeting ran out of time to get into.
As with most meetings in this pandemic period, I took my notes via Twitter during the meeting reporting in real-time via the virtual session.  
Photos captured during the meeting and shared via Twitter can be found in one album:

The Twitter hashtag can be found online  #edc0407

  • Real time reporting underway for the Economic Development subcommittee meeting  #edc0407
  • Ladybug trail up first, Lisa Piana of the Downtown Partnership #edc0407 to present after brief intro by Chair Melanie Hamblen
  • The ladybug trail will reappear in downtown Franklin #edc0407
  • The ladybugs first appeared in 2014. #edc0407
  • Slides to be shared later but some key ones are captured here #edc0407
  • Concept of trail and sidewalk marking still in development. Would use the map and QR codes to trigger the audio with information #edc0407
  • Consensus among EDC members to proceed; mural design being worked with the artists and building owners, they will be family friendly and non controversial. #edc0407
  • Next up, business guide close to 'final' #edc0407 reviewing changes since the draft was shared in this meeting previously now includes a flow chart to follow
  • Also updated to include the food truck as well as the farmers market #edc0407 should help the jumping around town hall that occurs today and should be alleviated using this going forward.
  • Can add a zoning map link to the guide so they would have the info available. Development is separate and much more detailed, this is for the more frequent use if opening a business, building a development would require more and much is on the Town pages #edc0407
  • Discussion on a marketing strategy to include brand elements, logo, fonts, tag line to use as a common and consistent presentation if the town to the world up for future
  • #edc0407 motion to adjourn, second, passes 4-0 via roll call
  • Town Council meeting coming up at 7

FDP Ladybug Trail presentation doc:

Business Guide ->


Ladybug trail being planned
Ladybug trail being planned

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