The event is open to everyone, and will include a travel and hospitality industry update, both at the regional level delivered by MBVB Executive Director Stacey David, as well as at the state level, given by Massachusetts Office of Travel and Tourism Executive Director Kate Fox.
Additional speakers include Sheila Green, who will update on the MA250 initiative that is marketing events surrounding the 250th anniversary of the American Revolution, and Representative Priscila Sousa, who will talk about building a strong community in uncertain times.
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| Metrowest Boston Visitors Bureau A nnounces Annual Tourism Summit on March 27 |
These sessions will include
- a panel discussion with the Travel Editor from Yankee Magazine and the team at ShoredUp Digital on the ways you can use storytelling to gain free press coverage and greater social media engagement
- another panel discussion on experiential tourism and how to create experiences visitors want (even if your business isn’t normally experientially based!)
- a presentation on the Visitors Bureau’s new walking and driving tours app and how to get your organization into one of their itineraries
- and an interactive session designed to help you think creatively about the impact of tourism and how you can leverage those impacts in your own organization
All businesses in MetroWest and the surrounding communities are invited to attend, including hotels, restaurants, attractions, non-profit arts & culture, retailers, town administrators and more.
Registration is required. To view the full agenda and register, please visit www.metrowestvisitors.org/annual_meeting.
