3. Community Vision and Goals
The Master Plan Mission Statement and Vision include the core values and goals that guide community development and decision-making.
Mission Statement
Franklin is an inclusive community that strives to support its citizens, land, and businesses in a sustainable, fiscally responsible manner. We value high quality education, the arts, cultural, historic, and agricultural resources, and the superb delivery of public services, now and into the future, for residents of all ages, abilities, and backgrounds.
We are committed to creating a sustainable community by protecting open spaces, recreation, and natural resources while promoting balanced growth that enhances the pluralism of our community. We work to promote various housing opportunities, as well as to attract and retain businesses, both profit and non- profit, that grow our economy, create jobs, and contribute to a vibrant downtown center and community.
We continue to work to improve and enhance the safe, healthy, and efficient movement of people and goods within Franklin, and across the regional transportation network, by providing a range of integrated and sustainable transportation options.
Vision
Our vision of Franklin is to be a vibrant, inclusive, pluralistic, innovative, and sustainable community.
Pillar Goals
The six pillar goals, or overarching goals, of the Franklin Master Plan are:
Housing Diversity
Complete Neighborhoods
Neighborhood Connectivity
Vibrant Downtown
Natural/Historic Conservation and Accessibility
Resource Efficiency
Master Plan Goals
Master Plan Goals are the objectives that a community aims to achieve through implementation of a master plan. The goals are typically broad and long-term in nature, and they guide the implementation of policies and strategies that will help achieve them.
ECONOMIC DEVELOPMENT
1. Work to revitalize Franklin’s Downtown core and adjacent neighborhoods.
2. Support the creation of mixed-use Neighborhood districts throughout Town that integrate small commercial uses near residential areas.
3. Boost tourism by highlighting, enhancing, and expanding amenities, events, and attractions.
4. Build organizational capacity to support and strengthen the Town of Franklin’s business retention and attraction initiatives, activities, and strategies.
5. Encourage the redevelopment of underutilized properties and otherwise explore opportunities to expand Franklin’s commercial and industrial bases.
6. Adopt strategies that will promote workforce development, attract skilled workers to the region and increase employment options for the Town’s current residents.
HOUSING
1. Increase Housing Diversity to encompass a range of housing types, sizes, and price points to accommodate the diverse needs and preferences of residents, including Innovative housing solutions, such as tiny homes, co-housing communities, accessory dwelling units (ADUs), and co-living arrangements, to offer housing options suited to specific needs or lifestyles within the community.
2. Expand and Enhance the Downtown and Neighborhoods by prioritizing them for housing development and investments in neighborhood character that include improving infrastructure, amenities, community engagement, and quality of life for residents.
LAND USE
1. Preserve and enhance existing unprotected natural and open space resources in Franklin.
2. Encourage development of diverse housing options in areas of Town where property is underutilized or needs redevelopment, and where public transit is available.
3. Promote mixed-use development in appropriate areas.
4. Encourage expansion and retention of current businesses and attraction of new businesses in appropriate locations.
5. Provide guidelines on Franklin character and develop a more clearly defined review process.
6. Make the permitting process more transparent, streamlined and in alignment with overarching Town goals.
NATURAL, CULTURAL & HISTORIC RESOURCES
1. Protect, preserve, and enhance Franklin’s natural environment and biodiversity through land and water management, regulation, and public education.
2. Provide quality arts and cultural resources as a vital part of the creativity and growth of our community.
3. Preserve and protect community historic resources while respecting and planning for future growth.
4. Advocate for the preservation and protection of Franklin’s natural, cultural and historic resources.
5. Implement growth management, sustainable development and low impact development techniques to preserve, protect, and enhance the Town's natural, cultural, and historic resources.
OPEN SPACE & RECREATION
1. Increase public awareness of and access to open space and recreational resources.
2. Preserve and enhance existing unprotected natural and open space resources in Franklin.
3. Provide opportunities for inclusive and accessible passive and active recreation to meet the community’s evolving needs.
4. Implement sustainable practices in the design, construction, operation, and maintenance of Franklin’s public parks and playgrounds.
5. Work to obtain the funding and other resources necessary to implement the open space and recreation goals, objectives and actions outlined above.
COMMUNITY SERVICES & FACILITIES
1. Regularly reference and use the Master Plan in developing annual budgets and prioritizing capital improvements, programs and services.
2. Obtain sufficient resources to implement the Master Plan’s priority capital improvements, programs and services.
3. Maintain, update and expand the Town’s utilities, infrastructure and facilities to satisfy the demands of the Town into the future in alignment with previously established plans for conservation or preservation.
4. Superb delivery of public services.
5. Maintain the quality of Franklin’s municipal buildings, public school facilities, and all other town owned properties, and utilize facilities as effectively as possible.
6. Ensure the superb delivery of public education, from Pre-K through adult.
TRAFFIC & CIRCULATION
1. Make the Town increasingly more walk-able and bike-able by creating and maintaining safe interconnected pedestrian and bicycle routes between key destinations within Franklin, including residential areas, Downtown, employment centers, commuter rail stations, schools, parks and recreation facilities, and commercial areas.
2. Work to improve existing, and develop new, public transportation for the Town's residents and visitors, as well as the business community and their employees.
3. Improve and maintain the Town's public roadway system to assure adequate service, maximize public safety, accommodate desirable growth, and serve existing and future land use patterns.
4. Improve vehicle, bicycle, and pedestrian circulation in the Downtown and neighborhood areas.
SUSTAINABILITY
1. Decarbonize all Town/school buildings and facilities.
2. Adopt and support sustainable development policies and practices.
3. Support and encourage sustainable practices among residents and businesses.
4. Strengthen resilience to climate change impacts.
5. Support programs to reduce waste.
Implementation Program: Strategies and Actions
Master Plan Strategies are intended to inform decision-making and ensure that community development aligns with the goals of the master plan. These strategies are crafted through an assessment of current conditions, emerging trends, and future projections for the community. Once established, these strategies serve as a framework for decisions related to land use, zoning regulations, transportation infrastructure, and various elements of community development.
Master Plan Action Items represent specific tasks required to achieve the goals and objectives detailed in the master plan. They are individual steps necessary to implement the guiding strategies and achieve the desired outcomes.
