A good number of folks type "Franklin Matters" in Google (and other search engines) and end up coming here.
A screen shot of what I saw with "Franklin Matters" in Google today:
How does Google do this? Google engineer Matt Cutts explains in this brief video.
You can also use Google search to focus within Franklin Matters by using the search box on the top right corner of the this page.
I'll continue to create good content on what matters to me and you about Franklin so you can find what you need here.
PS - My thanks to Geoffrey Zub
for giving Franklin Matters a Google+
PPS - Try typing in "school business administrator interview questions" and you also will likely end up on Franklin Matters. That was posted on March 12, 2008 and has been the #1 search term to bring folks here since. Folks from all around the English speaking world arrive here looking for those results. The interview questions were used by the School Committee when they did the interview process that resulted in bringing on Miriam Goodman to the Finance Director position.